LLM Optimization Skill
Purpose
Make websites appear in AI assistant recommendations and citations. Different from traditional SEO - optimized for how LLMs parse and recommend content.
Core Rules
- •Structured > Prose — LLMs extract facts from clear structure
- •Schema.org is Critical — Speakable, FAQPage, HowTo schemas
- •Answer the Question — First paragraph must directly answer intent
- •Cite Sources — Links to authoritative sources build trust
- •Entity Clarity — Clear business name, location, service definitions
- •Freshness Signals — Last updated dates, recent content
- •No Walls — Content must be crawlable, no JS-only rendering
- •Never Override Truth — LLM optimization NEVER overrides factual accuracy or legal compliance
LLM Crawlers to Support
| LLM | Crawlers | Notes |
|---|---|---|
| OpenAI/ChatGPT | GPTBot, OAI-SearchBot, ChatGPT-User | GPTBot = training, others = real-time |
| Google Gemini | Google-Extended | robots.txt control token, not a distinct UA |
| Perplexity | PerplexityBot, Perplexity-User | Bot = indexing, User = real-time fetch |
| Claude | ClaudeBot, Claude-User, Claude-SearchBot | Official Anthropic crawlers |
| Microsoft Copilot | Bingbot | Uses Bing's crawler |
robots.txt Configuration
txt
# OpenAI crawlers User-agent: GPTBot Allow: / User-agent: OAI-SearchBot Allow: / User-agent: ChatGPT-User Allow: / # Google AI (control token) User-agent: Google-Extended Allow: / # Perplexity crawlers User-agent: PerplexityBot Allow: / User-agent: Perplexity-User Allow: / # Anthropic/Claude crawlers User-agent: ClaudeBot Allow: / User-agent: Claude-User Allow: / User-agent: Claude-SearchBot Allow: /
Content Structure for LLM Extraction
html
<!-- 1. Direct Answer (first 150 chars) -->
<p class="lead">
[Business Name] provides [service] in [location].
[Key differentiator]. [Call to action].
</p>
<!-- 2. Quick Facts Box -->
<aside class="quick-facts" itemscope itemtype="https://schema.org/LocalBusiness">
<h2>Quick Facts</h2>
<dl>
<dt>Service Area</dt><dd itemprop="areaServed">[Areas]</dd>
<dt>Price Range</dt><dd itemprop="priceRange">[Range]</dd>
</dl>
</aside>
<!-- 3. FAQ Section (critical for LLM) -->
<section itemscope itemtype="https://schema.org/FAQPage">
<!-- Each Q&A as schema -->
</section>
Forbidden
- •❌ Content behind JavaScript-only rendering
- •❌ Blocking LLM crawlers in robots.txt
- •❌ Missing Speakable schema
- •❌ Vague, marketing-speak first paragraphs
- •❌ No FAQ section on service pages
- •❌ Missing lastModified dates
- •❌ No structured data
Definition of Done
- • robots.txt allows all LLM crawlers
- • Speakable schema on all key pages
- • FAQPage schema on service pages
- • First paragraph directly answers search intent
- • Quick Facts box with structured data
- • lastModified meta tag present
- • Content renders without JavaScript
- • Entity names consistent across site