A/B Test Setup
1️⃣ Purpose & Scope
Ensure every A/B test is valid, rigorous, and safe before a single line of code is written.
- •Prevents "peeking"
- •Enforces statistical power
- •Blocks invalid hypotheses
2️⃣ Pre-Requisites
You must have:
- •A clear user problem
- •Access to an analytics source
- •Roughly estimated traffic volume