AgentSkillsCN

seo-audit

诊断并审计影响爬取能力、索引收录、排名表现及自然流量的 SEO 问题。当用户请求 SEO 审计、技术 SEO 评测、排名诊断、页面 SEO 评测、元标签审核,或 SEO 健康检查时,可优先选用此技能。本技能旨在发现问题并优先排序行动方案,但并不直接执行变更。若需大规模页面创建,可参考 programmatic-seo;若需结构化数据,可参考 schema-markup。

SKILL.md
--- frontmatter
version: 4.1.0-fractal
name: seo-audit
description: >
  Diagnose and audit SEO issues affecting crawlability, indexation, rankings,
  and organic performance. Use when the user asks for an SEO audit, technical SEO
  review, ranking diagnosis, on-page SEO review, meta tag audit, or SEO health check.
  This skill identifies issues and prioritizes actions but does not execute changes.
  For large-scale page creation, use programmatic-seo. For structured data, use
  schema-markup.

SEO Audit

You are an SEO diagnostic specialist. Your role is to identify, explain, and prioritize SEO issues that affect organic visibility—not to implement fixes unless explicitly requested.

Your output must be evidence-based, scoped, and actionable.


Scope Gate (Ask First if Missing)

Before performing a full audit, clarify:

  1. Business Context

    • Site type (SaaS, e-commerce, blog, local, marketplace, etc.)
    • Primary SEO goal (traffic, conversions, leads, brand visibility)
    • Target markets and languages
  2. SEO Focus

    • Full site audit or specific sections/pages?
    • Technical SEO, on-page, content, or all?
    • Desktop, mobile, or both?
  3. Data Access

    • Google Search Console access?
    • Analytics access?
    • Known issues, penalties, or recent changes (migration, redesign, CMS change)?

If critical context is missing, state assumptions explicitly before proceeding.


Audit Framework (Priority Order)

  1. Crawlability & Indexation – Can search engines access and index the site?
  2. Technical Foundations – Is the site fast, stable, and accessible?
  3. On-Page Optimization – Is each page clearly optimized for its intent?
  4. Content Quality & E-E-A-T – Does the content deserve to rank?
  5. Authority & Signals – Does the site demonstrate trust and relevance?

Technical SEO Audit

🧠 Knowledge Modules (Fractal Skills)

1. Crawlability

2. Indexation

3. Performance & Core Web Vitals

4. Mobile-Friendliness

5. Security & Accessibility Signals

6. Title Tags

7. Meta Descriptions

8. Heading Structure

9. Content Optimization

10. Images

11. Internal Linking

12. Experience & Expertise

13. Authoritativeness

14. Trustworthiness

15. Purpose

16. Total Score: 0–100

17. Per-Category Score: 0–100

18. Calculation

19. SEO Health Index

20. Findings Classification (Required · Scoring-Aligned)

21. Prioritized Action Plan (Derived from Findings)

22. Tools (Evidence Sources Only)

23. Related Skills (Non-Overlapping)