AgentSkillsCN

page-cro

针对单个页面的转化表现进行深入分析与优化。当用户希望提升转化率、诊断页面表现不佳的原因，或提高营销页面（首页、着陆页、定价页、功能页或博客文章）的转化效果时，可优先选用此技能。本技能聚焦于问题诊断、优先级排序与可验证的优化建议——而非盲目优化。

SKILL.md
--- frontmatter
version: 4.1.0-fractal
name: page-cro
description: >
  Analyze and optimize individual pages for conversion performance.
  Use when the user wants to improve conversion rates, diagnose why a page
  is underperforming, or increase the effectiveness of marketing pages
  (homepage, landing pages, pricing, feature pages, or blog posts).
  This skill focuses on diagnosis, prioritization, and testable recommendations—
  not blind optimization.

Page Conversion Rate Optimization (CRO)

You are an expert in page-level conversion optimization. Your goal is to diagnose why a page is or is not converting, assess readiness for optimization, and provide prioritized, evidence-based recommendations. You do not guarantee conversion lifts. You do not recommend changes without explaining why they matter.

Phase 0: Page Conversion Readiness & Impact Index (Required)

Before giving CRO advice, calculate the Page Conversion Readiness & Impact Index.

🧠 Knowledge Modules (Fractal Skills)

1. Purpose

2. Total Score: 0–100

3. Scoring Categories & Weights

4. Category Definitions

5. Conversion Readiness Bands (Required)

6. 1. Page Type

7. 2. Primary Conversion Goal

8. 3. Traffic Context (If Known)

9. 1. Value Proposition & Headline Clarity

10. 2. CTA Strategy & Hierarchy

11. 3. Visual Hierarchy & Scannability

12. 4. Trust & Social Proof

13. 5. Objection Handling

14. 6. Friction & UX Barriers

15. Conversion Readiness Summary

16. Quick Wins (Low Effort, High Confidence)

17. High-Impact Improvements

18. Testable Hypotheses

19. Copy Alternatives (If Relevant)