[ ] Category Coverage Comparison

For each major category, compare:
| Category | GTSE SKUs | Competitor SKUs | Gap |
|----------|-----------|-----------------|-----|
| Cable Ties | X | Y | +/- |
| PPE Gloves | X | Y | +/- |
| Hi-Vis Clothing | X | Y | +/- |
| Safety Signage | X | Y | +/- |

[ ] Product Depth Analysis
- Number of size variants
- Material options (nylon, stainless steel, etc.)
- Pack size options
- Colour variations
- Quality tiers (economy, standard, premium)

[ ] Missing Products (Opportunity Analysis)
- Products competitors stock that GTSE doesn't
- Products with high demand but limited supply
- Emerging product categories

[ ] Basket Comparison
Create standardized baskets for price monitoring:

**Basket 1: Cable Tie Starter Pack**
- 100x Black Nylon Cable Ties 200mm
- 100x Natural Nylon Cable Ties 200mm
- 50x Heavy Duty Cable Ties 300mm
- Cable Tie Gun

**Basket 2: PPE Basics**
- 10x Pairs Nitrile Gloves (Size L)
- 1x Hi-Vis Vest EN20471
- 1x Safety Glasses Clear
- 1x Hard Hat

[ ] Price Positioning Matrix
| Product | GTSE | RS | Screwfix | Cromwell | Position |
|---------|------|----|---------|---------| ---------|
| Cable Ties 100pk | £X | £X | £X | £X | Cheapest/Mid/Premium |

[ ] B2B Pricing Analysis
- Bulk discount structures
- Trade account pricing
- Volume breaks
- Minimum order values
- Delivery thresholds for free shipping

[ ] Keyword Ranking Comparison
Use web search: site:competitor.com [keyword]

**Target Keywords to Track:**

Category Level:
- "cable ties UK"
- "bulk cable ties"
- "trade cable ties"
- "PPE supplier UK"
- "safety equipment wholesale"

Product Level:
- "stainless steel cable ties"
- "heavy duty cable ties"
- "hi vis vest"
- "safety gloves"

Long-tail:
- "cable ties for outdoor use"
- "fire retardant cable ties"
- "food grade cable ties"

[ ] Content Analysis
For top 5 competitors, analyze:
- Blog presence (yes/no, frequency)
- Buying guides
- Technical resources
- Video content
- FAQ coverage

[ ] Link Profile (if tools available)
- Number of referring domains
- Quality of backlinks
- Industry directories listed
- Trade associations linked

[ ] Website Features Matrix

| Feature | GTSE | RS | Screwfix | Cromwell |
|---------|------|----|---------| ---------|
| Trade Account | ? | ✓ | ✓ | ✓ |
| Quick Order | ? | ✓ | ✓ | ✓ |
| CSV Upload | ? | ✓ | ✗ | ✓ |
| Quote Request | ? | ✓ | ✗ | ✓ |
| Datasheets | ? | ✓ | ✓ | ✓ |
| Stock Levels | ? | ✓ | ✓ | ✓ |
| Next-Day Delivery | ? | ✓ | ✓ | ✓ |
| Click & Collect | ? | ✗ | ✓ | ✗ |
| Mobile App | ? | ✓ | ✓ | ✗ |

[ ] Checkout Experience
- Guest checkout available
- Trade account application
- Payment options (invoice, card, PayPal)
- Delivery options and speeds
- Order tracking

[ ] Digital Marketing Presence

| Channel | GTSE | RS | Screwfix | Notes |
|---------|------|----|---------| ------|
| Google Ads | ? | Heavy | Heavy | - |
| Google Shopping | ? | ✓ | ✓ | - |
| Email Marketing | ? | ✓ | ✓ | - |
| LinkedIn | ? | Active | Moderate | B2B focus |
| Trade Publications | ? | ✓ | ✓ | - |

[ ] Promotional Strategies
- Seasonal sales patterns
- Loyalty/reward programs
- Trade customer incentives
- First-order discounts
- Bulk order bonuses

// Collect via web search and fetch:
1. Homepage and navigation structure
2. Sample category pages (3-5)
3. Sample product pages (5-10)
4. Pricing on key products
5. Content/blog presence
6. Technical resources/downloads

# GTSE Competitive Intelligence Report

**Date:** [Date]
**Competitors Analyzed:** [List]
**Categories Covered:** [List]

## Executive Summary

### GTSE Competitive Position
- **Strengths:** [List top 3]
- **Weaknesses:** [List top 3]
- **Opportunities:** [List top 3]
- **Threats:** [List top 3]

## Detailed Analysis

### 1. Product Range Gaps
[Table of products competitors have that GTSE doesn't]

### 2. Pricing Position
[Price comparison table]
[Position: Premium / Competitive / Value leader]

### 3. SEO Opportunities
[Keywords competitors rank for that GTSE doesn't]
[Content gaps to fill]

### 4. Feature Parity
[Features to add to match/beat competitors]

## Strategic Recommendations

### Quick Wins (This Month)
1. [Action]
2. [Action]
3. [Action]

### Medium-Term (This Quarter)
1. [Action]
2. [Action]

### Long-Term (This Year)
1. [Action]
2. [Action]

## Appendix

### Price Tracking Data
[Detailed pricing tables]

### Competitor Screenshots
[Key pages documented]