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Review Response

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SKILL.md

Amazon Review Response

Systematically manage Amazon customer reviews: monitor, categorize, respond appropriately, and escalate product issues to operations.

When to Use

  • Daily review monitoring (recommended)
  • After product launches
  • When negative reviews spike
  • Before seasonal peaks (protect rating)
  • Post quality control issues

Inputs Required

InputSourceRequired
Brand Registry accessSeller Central
Review notificationsEmail alerts or API
Customer Service scriptsdocs/customer-service/scripts.mdRecommended
Product knowledgeProduct specsRecommended
Issue escalation contactsOperations teamRecommended

Review Monitoring Workflow

Step 1: Identify New Reviews

Review Sources:

  • Seller Central → Brands → Customer Reviews
  • Email alerts (set up in notification preferences)
  • Third-party tools (FeedbackWhiz, Jungle Scout)

Daily Check Routine:

code
1. Filter: Last 7 days
2. Sort: Lowest rating first (1-star → 5-star)
3. Flag: Any mentioning defects, safety, wrong item
4. Queue: Responses needed

Step 2: Categorize Reviews

RatingCategoryResponse PriorityGoal
⭐ 1-2Negative🔴 Within 24 hoursResolve + remove if possible
⭐ 3Neutral🟡 Within 48 hoursEngage, clarify, improve
⭐ 4-5Positive🟢 Within 72 hoursThank, build loyalty

Step 3: Response Templates

🟢 Positive Reviews (4-5 Stars)

Template - Simple Thank:

code
Hi [Name],

Thank you for taking the time to share your experience with our [product]. 
We're thrilled to hear that [specific thing they mentioned]!

If you ever need any assistance or have questions about our other products, 
our UK-based team is here to help.

Best regards,
The GTSE Team

Template - Detailed Positive:

code
Hi [Name],

What a fantastic review - thank you! We're so pleased our [product] 
is [specific benefit they mentioned, e.g., "holding up well on the job site"].

Your feedback means a lot to our team here in the UK. If you're ever 
looking for [complementary product], we'd love to help again.

Cheers,
The GTSE Team

🟡 Neutral Reviews (3 Stars)

Template - Address Concern:

code
Hi [Name],

Thank you for your honest feedback. We're glad our [product] 
[positive aspect they mentioned], and we're sorry to hear that 
[issue they raised].

We'd love to make this right. Could you contact us at [email/contact] 
so we can better understand your experience? We're always looking to improve.

Best regards,
The GTSE Team

Template - Clarify Use Case:

code
Hi [Name],

Thanks for your review! We noticed you mentioned [issue]. 

Just a quick tip: Our [product] is designed specifically for 
[correct use case]. For [their use case], our [alternative product] 
might be a better fit!

If you have any questions, we're happy to help at [contact].

Best,
The GTSE Team

🔴 Negative Reviews (1-2 Stars)

Template - Product Issue:

code
Hi [Name],

We're truly sorry to hear about your experience with our [product]. 
This is not the quality we stand for, and we want to make it right.

Please contact us directly at [email] with your order number, and 
we'll arrange a replacement or full refund immediately - whichever 
you prefer.

We appreciate you bringing this to our attention and hope to 
restore your confidence in GTSE.

Sincerely,
The GTSE Customer Care Team

Template - Wrong Expectations:

code
Hi [Name],

Thank you for your feedback. We're sorry our [product] didn't meet 
your expectations.

We noticed you mentioned [their issue]. Our [product] is designed 
for [intended use], which may differ from [what they expected]. 
For [their need], we'd recommend [alternative].

We'd still like to help - please reach out to [contact] and we'll 
see what we can do.

Best regards,
The GTSE Team

Template - Delivery Issue (Not Our Fault):

code
Hi [Name],

We're so sorry about the delivery issues you experienced. While 
shipping is handled by Amazon/the carrier once it leaves our warehouse, 
we understand how frustrating delays can be.

We've checked your order and [provide relevant info]. If you need 
any further assistance, please contact us at [email] - we're here to help.

Best regards,
The GTSE Team

Step 4: Response Best Practices

DO:

  • ✅ Respond professionally and empathetically
  • ✅ Acknowledge specific issues mentioned
  • ✅ Offer solutions (replacement, refund, contact)
  • ✅ Keep responses concise (3-5 sentences)
  • ✅ Include contact information
  • ✅ Personalize with their name and product

DON'T:

  • ❌ Be defensive or argumentative
  • ❌ Offer incentives for review changes (policy violation)
  • ❌ Include links in responses
  • ❌ Use ALL CAPS or excessive punctuation
  • ❌ Copy-paste identical responses
  • ❌ Blame the customer

Step 5: Flag Product Issues for Operations

Escalation Triggers:

Issue TypeThresholdAction
Defect/breakage3+ mentions in 30 daysQuality control review
Wrong item sent2+ incidentsWarehouse check
Packaging damage3+ mentionsPackaging upgrade
Safety concern1 mentionImmediate investigation
Missing parts2+ mentionsQC process review

Escalation Report Template:

markdown
# Product Issue Escalation

**Product:** [ASIN + Name]
**Date:** [Date]
**Severity:** 🔴 High / 🟡 Medium / 🟢 Low

## Issue Summary
[Brief description]

## Customer Reports
| Date | Rating | Issue | Order # |
|------|--------|-------|---------|
| [Date] | ⭐⭐ | [Issue] | [#] |

## Pattern Analysis
[What's the common thread?]

## Recommended Action
[Specific steps for operations]

## Impact if Unaddressed
- Star rating trajectory: X.X → X.X
- Estimated revenue at risk: £X,XXX

Output: Review Response Queue

markdown
# Daily Review Response Queue

**Date:** [Date]
**Reviews Pending:** X
**Average Rating (7 days):** X.X ⭐

## 🔴 Urgent (1-2 Stars)
| Product | Rating | Issue | Draft Response |
|---------|--------|-------|----------------|
| [Name] | ⭐ | [Summary] | [Response] |

## 🟡 Moderate (3 Stars)
| Product | Rating | Issue | Draft Response |
|---------|--------|-------|----------------|
| [Name] | ⭐⭐⭐ | [Summary] | [Response] |

## 🟢 Thank (4-5 Stars)
| Product | Rating | Highlight | Draft Response |
|---------|--------|-----------|----------------|
| [Name] | ⭐⭐⭐⭐⭐ | [Nice quote] | [Response] |

## 🚨 Escalated to Operations
| Product | Issue | Reports | Severity |
|---------|-------|---------|----------|
| [Name] | [Issue] | X | 🔴 |

Review Analytics Dashboard

Track weekly/monthly:

  • New reviews by star rating
  • Response rate and time
  • Issues by category
  • Rating trend (is it improving?)
  • Competitor rating comparison

Tools Used

  • Seller Central Brand Dashboard: Review management
  • FeedbackWhiz: Automated monitoring and alerts
  • Helium10 Review Insights: Sentiment analysis
  • Slack/Teams: Operations escalation

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