Amazon Listing Audit

Comprehensive audit of Amazon product listings against best practices, generating actionable improvement scores and recommendations.

When to Use

• •Before product launch
• •Quarterly listing health checks
• •When sales decline unexpectedly
• •After competitor analysis reveals gaps
• •Before peak selling seasons (Q4, Prime Day)

Inputs Required

Audit Sections

1. Title Audit (Max Score: 20)

Check Against:

• • Length ≤ 200 characters (Amazon limit)
• • Format follows: [Brand] [Product] [Feature 1] [Feature 2] [Size/Qty] [Color]
• • Primary keyword in first 80 characters (mobile visibility)
• • No promotional language ("Best Seller", "Free Shipping")
• • No special characters (™ ® allowed if registered)
• • Title case, not ALL CAPS

GTSE Example - Cable Ties (with real specs):

✅ Good: "GTSE Heavy Duty Cable Ties 300mm x 4.8mm - Black Nylon 114kg Tensile Strength UV Resistant (Pack of 100)"
✅ Good: "GTSE Stainless Steel Cable Ties 300mm - Marine Grade 316 Metal Zip Ties 160kg Tensile (Pack of 50)"
❌ Bad: "BEST CABLE TIES!!! - Heavy Duty Zip Ties Black 300mm FREE DELIVERY!!!!"

Key GTSE Specs to Include:

• •Heavy Duty: 114kg (251lb) tensile strength
• •Stainless Steel: 160kg (352lb) tensile strength
• •Temperature: -40°C to 85°C (standard), -80°C to 538°C (stainless)
• •Material: Nylon 66, 316 Marine Grade Stainless

Scoring:

2. Bullet Points Audit (Max Score: 25)

Check Each Bullet:

• • Uses all 5 bullet slots
• • Each ≤ 500 characters (250 recommended for mobile)
• • CAPITAL BENEFIT PREFIX format: "PROFESSIONAL GRADE: ..."
• • Includes specifications (dimensions, weight, material)
• • Addresses customer pain points
• • Contains secondary keywords naturally
• • No competitor mentions or prohibited claims

GTSE Bullet Structure Template:

1. PRIMARY BENEFIT: "INDUSTRIAL STRENGTH 114KG TENSILE..." 
2. QUALITY/MATERIAL: "UV & EXTREME TEMPERATURE RESISTANT: -40°C to 85°C..."
3. SPECIFICATIONS: "PRECISION DIMENSIONS: 300mm x 4.8mm, bundle diameter up to 80mm..."
4. USE CASES: "TRUSTED BY TRADE: Construction, electrical, automotive, marine..."
5. TRUST/GUARANTEE: "GTSE - BUILT FOR BUSINESS: UK-based, 3,000+ daily orders, trade accounts available..."

Real GTSE Specs to Reference:

• •Heavy Duty: 114kg (251lb) tensile
• •Stainless Steel: 160kg (352lb) tensile, 316 marine grade
• •Heat Shrink: -55°C to 125°C
• •Company: 25,000+ SKUs, 3,000+ orders daily
• •Trade: 30-day terms, £75 free UK delivery, $500 free US shipping

Scoring:

3. Image Audit (Max Score: 25)

Main Image Requirements:

• • Pure white background (RGB 255,255,255)
• • Product fills 85%+ of frame
• • High resolution (1500x1500px minimum for zoom)
• • No text, logos, or watermarks on product
• • Accurate color representation

Secondary Images (7+ slots):

GTSE Image Checklist - Cable Ties:

• •Infographic: Show "114kg tensile strength" or "160kg tensile" prominently
• •Infographic: Include "-40°C to 85°C" temperature range
• •Lifestyle: Electrician on construction site, mechanic in engine bay
• •Scale: Next to a ruler or hand for size reference
• •Application: Show marine/outdoor for stainless steel range
• •Package: Bag/box as customer will receive it

GTSE Image Checklist - Stainless Steel Ties:

• •Main: Show steel finish and ball-lock mechanism
• •Infographic: "160kg (352lb) tensile" + "316 Marine Grade" badges
• •Lifestyle: Marine, offshore, or high-temp application
• •Application: Show corrosion resistance context

Scoring:

4. A+ Content Audit (Max Score: 15)

Check for:

• • A+ Content enabled (Brand Registry required)
• • Brand story module present
• • Comparison chart vs other products in range
• • High-quality lifestyle imagery
• • Mobile-optimized layout
• • No duplicate title/bullet content
• • Cross-sell modules for complementary products

Scoring:

5. Backend Search Terms (Max Score: 10)

Check:

• • All 250 bytes used (not characters - check actual byte count)
• • No repeated words from title/bullets
• • Includes misspellings customers make
• • Includes synonyms and alternate names
• • No commas needed (space-separated)
• • No ASINs or competitor brand names (policy violation)

GTSE Example - Cable Ties Backend:

zip tie cable wrap wire tidy nylon strap bundle wire tie electric cable 
tidy construction site professional tradesman electrician plumber wire 
management organizer bundler fastener tie wrap zipties cabletie

Scoring:

6. Pricing Analysis (Max Score: 5)

Compare:

• • Price vs top 5 competitors for same quantity
• • Price per unit calculation
• • Shipping included (FBA vs FBM)
• • Coupon/deal availability
• • Subscribe & Save enabled if applicable

Scoring:

Output: Audit Report

# Amazon Listing Audit Report

**ASIN:** B0XXXXXXXXX
**Product:** GTSE Heavy Duty Cable Ties 300mm
**Audit Date:** 2025-01-XX
**Auditor:** [AI/Human]

## Overall Score: XX/100

### Section Scores
| Section | Score | Max | Status |
|---------|-------|-----|--------|
| Title | XX | 20 | 🟢/🟡/🔴 |
| Bullets | XX | 25 | 🟢/🟡/🔴 |
| Images | XX | 25 | 🟢/🟡/🔴 |
| A+ Content | XX | 15 | 🟢/🟡/🔴 |
| Backend | XX | 10 | 🟢/🟡/🔴 |
| Pricing | XX | 5 | 🟢/🟡/🔴 |

### Priority Fixes (High Impact)
1. [Issue] → [Specific action]
2. [Issue] → [Specific action]

### Quick Wins (Low Effort)
1. [Action]
2. [Action]

### Long-Term Improvements
1. [Action]
2. [Action]

Score Thresholds

Tools Used

• •Helium10 Cerebro: Keyword research
• •DataDive: Competitor pricing
• •Sellerboard: Profit margin calc
• •Canva/Photoshop: Image editing

Related Skills

• •PPC Optimizer - Optimize ads after listing is fixed
• •Competitor Monitor - Benchmark against competition
• •Review Response - Manage resulting review engagement