Design A/B Test
Purpose
To scientifically improve conversion rates.
Inputs
- •
page_type: PDP, Cart, Homepage. - •
hypothesis: What do we think will happen?
Procedure
- •Define Metric: Primary (Conversion Rate), Secondary (AOV).
- •Define Control: Current state.
- •Define Variant: The change (e.g., "Change button color to Blue").
- •Calculate Duration: Use a traffic calculator to estimate how long the test needs to run.
Output
Markdown experiment plan.