Create Design Brief
Generate consistent design briefs outputting both machine-readable JSON and stakeholder-friendly Markdown.
When to use
- •When starting design work on a feature or campaign
- •When you need to align design, product, and engineering
- •Before creating Figma prototypes
Output
- •Location:
initiatives/[initiative-name]/design/ - •Files:
design-brief-[feature-name].jsonanddesign-brief-[feature-name].md
Process
- •Brief intake: Collect objectives, constraints, deadlines, and stakeholders
- •Design system reference: Reference tokens and components from the project's design system
- •Library mapping: Prioritize existing components/patterns
- •Token first: Define color, typography, spacing variables first
- •Channel consistency: Ensure Ads/Branding/Social/Prototype share the same variables
- •Accessibility gate: Check WCAG 2.2 AA, minimum 44px touch, RTL/multilingual support
- •Output dual-track: Generate JSON + Markdown simultaneously
- •File storage: Save to initiative design folder
For the full JSON schema, Markdown template, and generation rules, see references/create-design-brief.md.
Follow the writing standards in _shared/writing-standards.md for all outputs.