Create Opportunities
Extract opportunities from research and organize them using the Opportunity Solution Tree.
When to use
- •After completing interview snapshots or synthesis
- •When identifying customer problems worth solving
- •Before generating solutions
Input
- •Interview snapshots from
user-interviews/snapshots/ - •Synthesis documents from
user-interviews/synthesis/ - •Strategic materials from
company-level-context/
Output
- •Format: Markdown (
.md) - •Location:
opportunities/[topic]/ - •Filename:
opportunities-[topic]-v[version].md
Key principles
- •Focus on customer needs, pain points, and desires (not feature requests)
- •Use problem-focused statement format: "I want to ~ but ~ makes it difficult"
- •Organize using Opportunity Solution Tree structure
- •Pause for user review at two checkpoints
Process
- •Context Analysis: Scan strategic materials for evaluation criteria
- •Extract Opportunities: From snapshots and synthesis, using problem-focused statements
- •Map Opportunities: Place in Opportunity Solution Tree (Outcome -> Parent -> Child -> Leaf)
- •User Review #1: Present candidates, incorporate feedback
- •Assess Opportunities: Compare siblings through 4 lenses (sizing, market, company, customer)
- •User Review #2: Present priority comparison, incorporate feedback
- •Propose Target: Mark one leaf node as Target Opportunity (reversible)
For the full process, output structure, and guardrails, see references/create-opportunities.md.
Follow the writing standards in _shared/writing-standards.md for all outputs.