AgentSkillsCN

competitive-analysis

针对某款产品、服务或技术，全面调研其竞争对手、替代方案以及市场格局。

SKILL.md
--- frontmatter
name: competitive-analysis
description: Research competitors, alternatives, and market landscape for a product, service, or technology
argument-hint: [product/company/technology]

Competitive Analysis

Analyze the competitive landscape for: $ARGUMENTS

Research Framework

Phase 1: Identify Competitors

Use google_search with these query patterns:

code
"[subject] alternatives"
"[subject] vs"
"[subject] competitors"
"best [category] tools/services/products"
"[subject] comparison"

Phase 2: Gather Intelligence

For each major competitor, use extract_webpage_content on:

  1. •Their official website (features, pricing if available)
  2. •Review sites (G2, Capterra, TrustRadius for software)
  3. •Recent news articles
  4. •Technical documentation (if applicable)

Search queries:

code
"[competitor] features"
"[competitor] pricing"
"[competitor] review"
"[competitor] vs [subject]"

Phase 3: Market Context

Use research_topic with:

json
{
  "topic": "[subject] market landscape",
  "depth": "intermediate",
  "focus_areas": ["market trends", "key players", "pricing models", "customer segments"]
}

Analysis Output

markdown
# Competitive Analysis: [Subject]

## Executive Summary
[Overview of competitive position]

## Market Landscape

### Category Definition
[What category/market does this compete in?]

### Market Trends
- [Trend 1]
- [Trend 2]

## Competitor Matrix

| Competitor | Target Market | Key Differentiator | Pricing | Strengths | Weaknesses |
|------------|---------------|-------------------|---------|-----------|------------|
| ...        | ...           | ...               | ...     | ...       | ...        |

## Detailed Competitor Profiles

### [Competitor 1]
- **Overview**:
- **Key Features**:
- **Target Customer**:
- **Pricing Model**:
- **Strengths**:
- **Weaknesses**:
- **Recent Developments**:

### [Competitor 2]
...

## Competitive Positioning Map

[Describe positioning on key dimensions, e.g.:]
- Price vs Features
- Simplicity vs Power
- SMB vs Enterprise

## Opportunities & Threats

### Opportunities
- [Gap in market]
- [Underserved segment]

### Threats
- [Emerging competitor]
- [Market shift]

## Recommendations
1. [Strategic recommendation]
2. [Tactical recommendation]

## Sources
[List key sources with quality scores]

Tips for Better Results

  • •Use dateRestrict: "y1" for recent competitive moves
  • •Check Crunchbase/LinkedIn for company info
  • •Look for customer reviews mentioning alternatives
  • •Search "[competitor] problems" or "[competitor] issues" for weaknesses