Synthesize Skill

Transform customer voice analysis into actionable product recommendations.

When to Use

• •After analyzing customer feedback
• •Product planning or roadmap prioritization
• •Feature decision support
• •User asks "what should we build based on customer feedback"

Usage

# Synthesize all recent insights
/wicked-product:synthesize

# Prioritize by impact level
/wicked-product:synthesize --priority high

# Feature-specific synthesis
/wicked-product:synthesize --feature "mobile-app"

# Brief format (for quick decisions)
/wicked-product:synthesize --format brief

Synthesis Framework

1. Insight Extraction

Identify: Pain Points, Opportunities, Risks, Strengths

2. Recommendation Generation

Score = (Customer_Value × Urgency) / Effort See refs/prioritization.md for detailed scoring.

3. Customer Journey Mapping

Map feedback across: Awareness → Evaluation → Onboarding → Adoption → Retention → Advocacy See refs/journey-mapping.md for stage analysis.

4. Priority Levels

• •P0: Churn risk, blocker, security
• •P1: Major friction, competitive gap
• •P2: Enhancement, efficiency
• •P3: Nice-to-have, edge case

Output Format

## Customer Voice Synthesis: {Context}

### Executive Summary
{2-3 sentences on what customers need most}

### Top Recommendations
1. **{Recommendation}** - {Priority}
   - Impact: {HIGH/MEDIUM/LOW}
   - Evidence: {N} mentions, {sentiment}, {trend}
   - Action: {specific what to do}
   - Effort: {LOW/MEDIUM/HIGH}

{Top 3-5 recommendations}

### Customer Journey Insights
- **Onboarding**: {key pain point or win}
- **Adoption**: {key pain point or win}
- **Retention**: {key pain point or win}

### Strategic Considerations
- **Strengths**: {what to maintain}
- **Risks**: {what threatens retention}
- **Opportunities**: {what could differentiate}

### Quick Wins
{1-3 low-effort, high-impact improvements}

### Long-term Bets
{1-2 strategic investments based on customer needs}

Synthesis Process

1. •Load theme and sentiment analysis from ~/.something-wicked/voice/analysis/
2. •Sort themes by priority score, filter by threshold
3. •Generate recommendations: theme → action, score by impact/effort
4. •Map to customer journey stages, identify friction points
5. •Format output: executive summary first, top 3-5 recommendations

Integration

wicked-crew: Auto-inject synthesis into product:requirements:started events wicked-mem: Store high-priority insights as decision memories wicked-kanban: Link recommendations to roadmap tasks

Rules

• •Maximum 5 recommendations (context efficiency)
• •Always include effort estimates
• •Provide confidence levels (HIGH/MEDIUM/LOW)
• •Cite supporting evidence (N mentions, sentiment)
• •Distinguish quick wins from strategic bets
• •Keep output under 1000 words
• •Be honest about unknowns and limitations