AgentSkillsCN

landing-pages

着陆页

SKILL.md
--- frontmatter
name: landing-pages
version: 1.0.0
category: Product & Strategy
domain: conversion-optimization
author: Matt Warren
license: MIT
status: production
updated: 2026-02-07
activation_triggers:
  - "landing page"
  - "conversion rate"
  - "CRO"
  - "sign up page"
  - "sales page"
  - "opt-in page"
  - "lead magnet page"
  - "above the fold"
tools: []

Landing Pages

High-converting landing page wireframes, copy, and CRO recommendations.

Purpose

Create landing page structures that convert visitors into leads or customers. Combine persuasive copy with proven layout patterns.

Workflow

Step 1: Gather Context

  • •Goal: lead capture, product sale, sign up, demo request
  • •Traffic source: paid ads, organic, email, social
  • •Target audience
  • •Key offer/value prop
  • •Current conversion rate (if exists)

Step 2: Page Structure

Standard high-converting layout:

  1. •Hero Section: Headline + subheadline + CTA + social proof
  2. •Problem Section: Agitate the pain they're experiencing
  3. •Solution Section: How your product solves it (benefits, not features)
  4. •Social Proof: Testimonials, logos, case study snippets, numbers
  5. •How It Works: 3-step process (simplify complexity)
  6. •Features/Benefits: What they get (benefit-led, not feature-led)
  7. •Pricing/Offer: Clear pricing or offer details
  8. •FAQ: Address top 5 objections
  9. •Final CTA: Repeat the primary call to action
  10. •Risk Reversal: Guarantee, free trial, easy cancellation

Step 3: Write the Copy

For each section, write:

  • •Headline and body text
  • •CTA button text (action-specific: "Start free trial" not "Submit")
  • •Supporting copy (testimonial suggestions, proof points)

Step 4: CRO Recommendations

  • •Remove navigation (for dedicated landing pages)
  • •Single CTA — don't offer multiple paths
  • •Mobile-first copy (short paragraphs, large buttons)
  • •Speed recommendations
  • •Trust signals placement

Output Format

markdown
## Landing Page: [Product/Offer]

### Wireframe
[Section-by-section structure with copy]

### Hero
**Headline:** [text]
**Subheadline:** [text]
**CTA:** [button text]

[Continue for each section]

### CRO Checklist
[Optimization recommendations]

Constraints

  • •No navigation links on conversion-focused landing pages
  • •One CTA per page (can repeat, but same action)
  • •Don't overload with content — every section must earn its place
  • •Note where the user needs to provide real testimonials/logos