Social Media

Platform-native content for Twitter/X, LinkedIn, and Instagram. Each platform gets its own format, tone, and structure.

Purpose

Create platform-specific social content that gets engagement — not cross-posted generic content that feels wrong everywhere.

Workflow

Step 1: Gather Context

• •Platform(s): Twitter/X, LinkedIn, Instagram
• •Topic or core message
• •Goal: awareness, engagement, traffic, leads
• •Voice: personal, professional, provocative, educational
• •Any link to include

Step 2: Platform-Specific Creation

Twitter/X:

• •Single tweets: Under 280 chars, punchy, one idea
• •Threads: 5-10 tweets, hook → body → CTA, numbered
• •Hook tweet must stop the scroll — contrarian, specific, surprising
• •End with a CTA (follow, retweet, reply, link)

LinkedIn:

• •Hook line (appears above "see more")
• •Short paragraphs, 1-2 sentences each
• •Personal story or specific example
• •End with question or CTA
• •150-300 words optimal

Instagram:

• •Caption: Hook → story → CTA, under 150 words
• •Hashtag strategy: 5-10 relevant, mix of sizes
• •Call to action: save, share, comment, link in bio

Step 3: Variants

Generate 3 variants per platform:

1. •Direct/educational
2. •Story-driven/personal
3. •Contrarian/provocative

Step 4: Content Calendar (if requested)

Weekly or monthly grid with topics, platforms, and post types.

Output Format

## Social Content: [Topic]

### Twitter/X
**Tweet 1 (standalone):** [text]
**Thread:**
1/ [hook]
2/ [body]
...

### LinkedIn
[full post]

### Instagram
**Caption:** [text]
**Hashtags:** [tags]

Constraints

• •Never cross-post identical content across platforms
• •Respect character limits per platform
• •Don't use hashtags on Twitter unless genuinely relevant
• •No engagement bait ("Like if you agree!")
• •Always sound like a human, not a brand account