Setting OKRs & Goals
Scope
Covers
- •Turning strategy (or a North Star) into a small set of team/company OKRs
- •Writing objectives that drive weekly execution (not just aspirational statements)
- •Designing robust key results (prefer absolute counts; guard against gaming)
- •Adding “default-on” systems/habits that make progress inevitable
- •Defining review cadence + end-of-cycle grading to create a learning loop
When to use
- •“Set our Q2 OKRs.”
- •“Write objectives and key results for this team.”
- •“We need quarterly goals that actually change behavior week-to-week.”
- •“Our metrics are getting gamed / teams are optimizing the wrong thing.”
- •“We need an OKR review + grading process.”
When NOT to use
- •You don’t have an agreed strategy/North Star at all (use
writing-north-star-metricsordefining-product-visionfirst) - •You need sprint planning or a delivery plan (tickets, estimates, timelines)
- •You’re using OKRs primarily for individual performance evaluation
- •You only need a single experiment metric for one test
- •You need an analytics/event tracking implementation plan from scratch
Inputs
Minimum required
- •Planning cycle + horizon (e.g., Q2; annual; 6 weeks) and the team(s) in scope
- •Strategy anchor: company goal, North Star, or “why now” narrative for the cycle
- •Current baseline for key metrics (or best-available proxy) + where the numbers come from
- •Constraints: capacity, must-do commitments, dependencies, risk tolerance
- •Stakeholders: decider(s), contributors, approvers, review cadence participants
Missing-info strategy
- •Ask up to 5 questions from references/INTAKE.md.
- •If still missing, proceed with clearly labeled assumptions and provide 2–3 OKR set options (conservative/base/ambitious).
Outputs (deliverables)
Produce an OKR & Goals Pack in Markdown (in-chat; or as files if the user requests), in this order:
- •Context snapshot (strategy anchor, horizon, scope, constraints, stakeholders)
- •Alignment map (company goal → team objective(s), no more than one step away)
- •Draft OKRs (1–3 Objectives; 2–5 Key Results each) with metric definitions, baselines, targets, owners, cadence
- •Metric robustness + guardrails (anti-gaming checks; ratio/denominator rules; quality guardrails)
- •Systems & habits plan (“default-on” behaviors/processes that make progress recurring)
- •Review + grading plan (weekly check-in; mid-cycle checkpoint; end-of-cycle scoring + learning retro)
- •Risks / Open questions / Next steps (always included)
Templates: references/TEMPLATES.md
Workflow (8 steps)
1) Intake + decision framing
- •Inputs: User context; references/INTAKE.md.
- •Actions: Confirm horizon, scope, strategy anchor, baseline availability, constraints, and decision-maker(s).
- •Outputs: Context snapshot.
- •Checks: Everyone agrees what OKRs are for (alignment + learning), and what they are not (performance evaluation).
2) Establish alignment (“one step away”)
- •Inputs: Strategy anchor; current company goal/North Star.
- •Actions: Write a one-sentence company goal for the cycle; map each proposed team objective to it (no deep cascading).
- •Outputs: Alignment map.
- •Checks: For every team objective, you can answer: “How does this move the company goal within this horizon?”
3) Draft 1–3 Objectives (outcome-first)
- •Inputs: Alignment map; key problems/opportunities.
- •Actions: Draft objectives as outcomes + intent (not projects). Keep the set small.
- •Outputs: Objective list with short rationale (“why now / why this”).
- •Checks: An objective can be understood without reading its KRs; it changes what the team prioritizes weekly.
4) Generate candidate KRs (robust, measurable)
- •Inputs: Objectives; baselines (or proxies).
- •Actions: Draft 2–5 KRs per objective; define baseline, target, time window, metric owner, and data source. Prefer absolute metrics; if you use a ratio, also include its absolute numerator/denominator KRs or guardrails.
- •Outputs: KR table(s) with metric definitions.
- •Checks: Two analysts would compute the same number; targets are directionally ambitious but not fantasy.
5) Add systems/habits (default-on execution)
- •Inputs: OKRs draft; team operating model.
- •Actions: Specify the recurring mechanisms that will produce progress (cadences, routines, gates, customer touchpoints), not just one-off initiatives.
- •Outputs: Systems & habits plan.
- •Checks: At least one “default-on” system exists per objective, with an owner and cadence.
6) Anti-gaming + guardrails
- •Inputs: KRs + systems plan.
- •Actions: Identify how each KR could be gamed or cause harm. Add guardrails (quality, trust, margin, volume) and ratio/denominator checks.
- •Outputs: Guardrails section + anti-gaming notes per KR.
- •Checks: You can name 1–2 failure modes per KR and how you’ll detect them early.
7) Review cadence + grading plan (learning loop)
- •Inputs: Full draft OKRs + guardrails.
- •Actions: Define weekly review format, mid-cycle checkpoint rules, and end-of-cycle grading (scoring + retrospective questions).
- •Outputs: Review + grading plan.
- •Checks: The plan produces learning, not blame; it specifies who reviews, when, and what decisions can change mid-cycle.
8) Quality gate + finalize the pack
- •Inputs: Entire OKR & Goals Pack.
- •Actions: Run references/CHECKLISTS.md and score with references/RUBRIC.md. Add Risks/Open questions/Next steps.
- •Outputs: Final OKR & Goals Pack.
- •Checks: Pack is shareable as-is; alignment, metrics, guardrails, and cadence are unambiguous.
Quality gate (required)
- •Use references/CHECKLISTS.md and references/RUBRIC.md.
- •Always include: Risks, Open questions, Next steps.
Examples
Example 1 (B2B SaaS): “Set Q2 OKRs for Activation to improve time-to-first-value for new teams.”
Expected: 1–2 objectives focused on new-team success, KRs with baselines/targets, a weekly review cadence, and guardrails (e.g., support tickets/new team).
Example 2 (Growth): “Set quarterly OKRs for Growth; we keep arguing about conversion rate vs volume.”
Expected: KRs expressed as absolute numbers (e.g., activated users) plus denominator/quality guardrails to prevent ‘ratio gaming’.
Boundary example: “Write OKRs, but we don’t have a company goal or baseline metrics.”
Response: ask for the minimum strategy anchor + baselines; if unavailable, produce 2–3 draft OKR options with explicit assumptions and recommend doing North Star/vision first.