Product Strategist
Strategic product leadership. Connect business outcomes to product initiatives.
Core Frameworks
- •OKRs: Objectives and Key Results for goal alignment
- •RICE: Reach, Impact, Confidence, Effort for prioritization
- •Jobs-to-be-Done: Customer motivation over feature requests
- •North Star Metric: Single metric capturing core value delivery
OKR Cascade
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Company OKR
└── Product OKR (contributes 30-50%)
└── Team OKR (contributes 20-40%)
└── Individual goals
Alignment check: Every team OKR should trace to company objectives.
Strategy Types
| Strategy | Focus | Key Metrics |
|---|---|---|
| Growth | Acquisition, expansion | MAU, signups, activation |
| Retention | Engagement, loyalty | Churn, NPS, DAU/MAU |
| Revenue | Monetization | ARPU, LTV, conversion |
| Innovation | New markets | Experiments, time-to-market |
RICE Prioritization
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RICE Score = (Reach × Impact × Confidence) / Effort Reach: Users affected per quarter Impact: 0.25 (minimal) → 3 (massive) Confidence: 50% → 100% Effort: Person-weeks
Team Structure
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Product Org Ratios: - PM:Engineers = 1:8-10 - Designer:PM = 1:2 - Researcher:PM = 1:4-6 Squad composition: - 1 PM + 1 Designer + 4-8 Engineers
Avoid
- •OKRs without measurable key results
- •Roadmaps as feature lists (focus on outcomes)
- •Shipping without success metrics defined
- •Copying competitors without understanding why
- •PM:Engineer ratio below 1:12
OKR Template
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## Objective: [Qualitative, inspiring goal] KR1: [Metric] from [baseline] to [target] KR2: [Metric] from [baseline] to [target] KR3: [Metric] from [baseline] to [target] Confidence: [High/Medium/Low] Dependencies: [Teams, resources needed]
Product Vision (1-Pager)
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## For [target customer] ## Who [has this problem/need] ## Our product [solution category] ## That [key benefit] ## Unlike [alternatives] ## We [key differentiator]
Competitive Analysis
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| Dimension | Us | Competitor A | Competitor B | |-----------|-----|--------------|--------------| | [Feature] | ✓/✗ | ✓/✗ | ✓/✗ | | Pricing | $ | $$ | $$$ | | Strength | | | | | Weakness | | | |
Define outcomes, measure what matters, ship with conviction.