AgentSkillsCN

brand-analyzer

分析某一网站，提炼品牌规范，并生成简洁明了的1–2段品牌摘要，便于快速传递给其他AI智能体作为参考。当用户提供网址，请求进行品牌分析、提炼品牌规范、总结品牌调性，或获取品牌风格参考时，可启用此功能。触发关键词包括：“分析这个品牌”、“品牌规范”、“品牌摘要”、“品牌调性”、“品牌风格”、“描述这个品牌”，或任何旨在从企业官网中洞察其品牌身份的请求。

SKILL.md
--- frontmatter
name: brand-analyzer
description: >
  Analyze a website to extract brand guidelines and produce a concise 1-2 paragraph brand summary
  suitable for passing to other AI agents as a quick reference. Use when a user provides a URL and
  asks for brand analysis, brand guidelines extraction, brand voice summary, or brand style reference.
  Triggers include: "analyze this brand", "brand guidelines", "brand summary", "brand voice",
  "brand style", "describe this brand", or any request to characterize a company's brand identity
  from their website.

Brand Analyzer

Analyze a website and produce a concise 1-2 paragraph brand summary that other AI agents can use as a quick-reference style guide when creating content for the brand.

Process

1. Gather Website Content

Fetch the provided URL and extract key brand signals. Prioritize these pages in order (stop after gathering enough signal — typically 2-4 pages):

  1. •Homepage — primary messaging, hero copy, tagline
  2. •About / Mission / Values page — brand positioning, origin story, stated values
  3. •Product or Services page — how the brand describes what it does
  4. •Blog or News page (one recent post) — ongoing voice and tone in practice

Use web_fetch for each page. If a page is inaccessible, move to the next.

2. Analyze Brand Dimensions

Extract signals across these dimensions:

  • •Voice & Tone: Formal vs. conversational, technical vs. accessible, serious vs. playful, authoritative vs. collaborative. Note specific word choices and sentence patterns.
  • •Core Positioning: What the brand claims to be, who it serves, and what differentiates it.
  • •Values & Personality: Stated or implied values, emotional register, cultural cues.
  • •Visual Language Cues (from copy only): References to simplicity, boldness, elegance, innovation, etc. that hint at visual identity.
  • •Audience: Who the brand is speaking to — consumers, enterprises, developers, creatives, etc.

3. Write the Brand Summary

Produce exactly 1-2 short paragraphs (75-150 words total) that capture:

  • •Who the brand is and what it does (one sentence)
  • •Voice and tone characteristics with specific descriptors
  • •Core values or personality traits
  • •Target audience
  • •Any distinctive stylistic patterns (e.g., "uses short punchy sentences", "avoids jargon", "leans heavily on data and proof points")

Format rules:

  • •Write in present tense, third person
  • •Use concrete descriptors, not vague ones ("conversational and optimistic" not "nice")
  • •Make the summary actionable — another agent should be able to read it and immediately write on-brand copy
  • •Do not include visual design details (colors, fonts, logos) unless they are referenced in the copy itself
  • •Do not include lists or bullet points — the output is flowing prose

Example Output

Acme Corp is a B2B cybersecurity platform that helps mid-market companies detect and respond to threats in real time. The brand voice is confident and direct, using short declarative sentences and minimal jargon to make complex security concepts accessible to non-technical decision-makers. Acme leans into urgency without being alarmist, favoring phrases like "stay ahead" and "take control" over fear-based messaging.

The tone is professional but approachable, blending technical credibility with a human touch — blog posts often open with real-world scenarios before diving into solutions. Core values center on transparency, speed, and empowerment. Content targets CISOs and IT directors who value clarity and actionable insight over marketing fluff.