AgentSkillsCN

referral-program-funnel

当用户提出“创建推荐奖励计划”“搭建好友推荐页面”“推荐引流链路”“客户推荐系统”等需求，或提及推荐计划、好友推荐或病毒式传播回路时，应使用此技能。该技能可将客户转化为忠实拥护者，打造高效的推荐奖励计划引流链路。

SKILL.md
--- frontmatter
name: referral-program-funnel
description: This skill should be used when the user asks to "create a referral program", "build a refer-a-friend page", "referral funnel", "customer referral system", or mentions referral programs, refer-a-friend, or viral loops. Creates referral program funnels that turn customers into advocates.

Referral Program Funnel

Build referral program funnels that incentivize existing customers to refer new customers, creating a sustainable growth engine. Reward advocates while acquiring new customers cost-effectively.

Core Objectives

  • •Motivate existing customers to refer
  • •Make referral process simple and rewarding
  • •Acquire new customers cost-effectively
  • •Build sustainable growth engine
  • •Maximize lifetime value through referrals

Program Page Structure

Above-the-Fold

  • •Headline: "Refer Friends, Earn Rewards" or "Share the Love, Get Rewarded"
  • •Subheadline: Clear value proposition
  • •Reward Structure: What they earn for referrals
  • •Social Proof: Success stories, rewards earned
  • •CTA: "Start Referring" or "Get Your Link"

Program Details

How It Works:

  1. •Get your unique referral link
  2. •Share with friends
  3. •Friends sign up/purchase
  4. •You earn rewards

Reward Structure:

  • •Per-referral rewards
  • •Tier levels (if applicable)
  • •Double-sided rewards (referrer + referred)
  • •Bonus milestones

Referral Tools:

  • •Unique shareable link
  • •Email templates
  • •Social media assets
  • •Copy-to-clipboard functionality

Tracking & Dashboard

  • •Referrals sent
  • •Conversions
  • •Rewards earned
  • •Reward status

Program Terms

  • •Clear eligibility rules
  • •Reward conditions
  • •Limitations
  • •Fraud prevention

Reward Structures

Types of Rewards

Cash/Credit:

  • •Account credit
  • •Cash payouts
  • •Discounts

Product/Service:

  • •Free products
  • •Extended subscriptions
  • •Premium upgrades

Tiered Rewards:

  • •Bronze: 1-5 referrals
  • •Silver: 6-15 referrals
  • •Gold: 16+ referrals

Double-Sided Incentives

  • •Referrer gets X
  • •New customer gets Y
  • •Both benefit

Email Sequences

Invitation to Program

  • •Introduction to referral program
  • •How it works
  • •Reward highlight
  • •Get started CTA

Referral Activity

  • •"Someone used your link!"
  • •Conversion notification
  • •Reward earned notification
  • •Progress to next tier

Re-engagement

  • •Reminder about unused credits
  • •New referral milestone opportunity
  • •Limited-time bonus offer

Copywriting Style

  • •Simple, rewarding, motivating
  • •Emphasize benefits and rewards
  • •Use specific examples and success stories
  • •Build excitement about earning
  • •Make it feel easy and worthwhile

Quality Checklist

  • •Are incentives compelling and valuable?
  • •Is referral process simple and frictionless?
  • •Does program motivate action?
  • •Are rewards delivered promptly?
  • •Will customers want to refer?

Additional Resources

Reference Files

  • •references/referral-tactics.md - Referral program optimization strategies