AgentSkillsCN

opt-in-landing

当用户提出“创建选择加入落地页”“搭建潜在客户捕获页面”“挤压页”等需求，或提及用于邮件捕获的落地页时，应使用此技能。该技能可打造高度转化的独立落地页，专为潜在客户引流而优化。

SKILL.md
--- frontmatter
name: opt-in-landing
description: This skill should be used when the user asks to "create an opt-in landing page", "build a lead capture page", "squeeze page", or mentions landing pages for email capture. Creates high-converting standalone landing pages optimized for lead generation.

Opt-In Landing Pages

Create standalone, distraction-free landing pages that maximize email opt-ins through compelling value propositions, minimal friction, and proven direct response principles.

Core Objectives

  • •Maximize email capture with minimal form friction
  • •Communicate immediate value and transformation promise
  • •Build trust and reduce hesitation through social proof
  • •Create urgency and scarcity where appropriate
  • •Drive action with clear, single-focused CTAs

Mandatory Elements

1. Above-the-Fold Hook

  • •Headline: Benefit-driven, curiosity-inducing headline (not feature-focused)
  • •Subheadline: Expands on transformation or outcome
  • •Visual: High-quality image of the lead magnet or transformation
  • •Form: Minimal fields (name + email maximum)

2. Value Proposition

  • •Bullet Points: 3-5 specific benefits delivered by the lead magnet
  • •Format: Feature → Transformation framing
  • •Social Proof: Testimonial or usage statistic near form

3. Trust Elements

  • •Privacy Assurance: "We respect your privacy" or similar
  • •No Spam Promise: Clear anti-spam messaging
  • •Instant Access: "Download immediately" or "Get instant access"

Structure & Frameworks

The "One Goal" Framework

Every element on the page should either:

  1. •Build desire for the lead magnet
  2. •Reduce friction to sign up
  3. •Build trust in the brand

Remove: Navigation menus, footer links, social media icons, blog links

Page Flow Structure

  1. •Hero Section: Headline + Subheadline + Visual + Form
  2. •Value Stack: Bullet points explaining what's inside
  3. •Social Proof: Testimonial or usage stat
  4. •Urgency/Scarcity: (Optional) Limited-time or limited-quantity messaging
  5. •Final CTA: Repeat form with reinforcing copy

Voice & Tone Guidelines

  • •Direct & Benefit-Focused: Lead with outcomes, not features
  • •Conversational: Write as if speaking to one person
  • •Urgent but Not Pushy: Create desire without manipulation
  • •Formatting: Short paragraphs (3-5 lines max), plenty of white space

Concrete Examples

High-Converting Headline Formula

text
"How to [Achieve Desired Outcome] Without [Common Pain Point]"
"The [Number] Secrets to [Transformation] That [Authority] Doesn't Want You to Know"
"Finally: A [Solution] That Actually Works for [Specific Audience]"

Value Bullet Example

text
✓ Discover the exact [method/system] that generated [specific result]
✓ Get the [templates/scripts/checklists] you can use immediately
✓ Learn the [mistake] that 97% of [audience] make (and how to avoid it)
✓ Access the [bonus resource] worth $[value] (yours free)

Quality Checklist

For every opt-in landing page, ask:

  • • Is there only ONE primary CTA (the email form)?
  • • Are form fields minimal (name + email max)?
  • • Does the headline clearly communicate the transformation?
  • • Is social proof visible near the form?
  • • Would you personally opt in from this page?