AgentSkillsCN

gbp-posts

当用户提出“创建 Google 企业资料帖子”“制定 GBP 内容日历”“更新本地 SEO”“发布 Google 地图帖子”等需求，或提及 Google 企业资料、本地排名或地图包曝光时，应使用此技能。该技能可为 Google 企业资料打造高影响力的本地 SEO 内容。

SKILL.md
--- frontmatter
name: gbp-posts
description: This skill should be used when the user asks to "create Google Business posts", "GBP content calendar", "local SEO updates", "Google maps posts", or mentions Google Business Profile, local ranking, or map pack visibility. Creates high-impact local SEO content for Google Business Profiles.

GBP Posts & Local Visibility

Maximize visibility in the "Google Map Pack" and drive local conversions through a strategic, consistent cadence of Google Business Profile (GBP) posts. This skill focuses on localized content that signals relevance to Google's algorithm.

Core Objectives

  • •Increase Map Pack rankings through regular "Freshness" signals
  • •Drive clicks to website, calls, or bookings directly from the SERP
  • •Communicate offers, events, and updates to local searchers
  • •Establish local authority and neighborhood presence
  • •Boost CTR (Click-Through Rate) using high-intent visual content

Mandatory Elements

1. Post Types

  • •What's New: General updates, blog links, or "Behind the scenes."
  • •Offers: Coupons, discounts, or limited-time specials with "Get Offer" buttons.
  • •Events: Workshops, webinars, or local community involvement.

2. Local Signals

  • •Geographic Keywords: Mentioning neighborhoods, landmarks, and city names.
  • •Local Service Context: Connecting services to specific local needs.
  • •Visual Proof: Real photos of local work, team members, or the physical office.

Structure & Frameworks

The "Local Authority" Content Calendar

  • •Monday: "Monday Motivation" or Tip (Local Context).
  • •Wednesday: "Work in Progress" or Case Study (Neighborhood Specific).
  • •Friday: "Weekend Offer" or Community Spotlight.

The Perfect GBP Post Structure

  1. •The Hook: Bold, localized benefit (e.g., "Best AC Repair in [City]").
  2. •The Body: 150-300 words of value-driven copy with geographic keywords.
  3. •The Image: Geotagged, high-quality original photo (not stock).
  4. •The CTA: Clear button (Call Now, Book, Learn More).

Voice & Tone Guidelines

  • •Helpful Neighbor: Friendly, approachable, and locally rooted.
  • •Clear & Urgent: For offers, use strong "Buy Now" or "Book Today" language.
  • •Community-Focused: Show that the business cares about the local area.
  • •Formatting: Keep paragraphs short; searchers are often on mobile.

Concrete Examples

"What's New" Post: AC Maintenance

"Is your AC ready for the [City] summer heat? ☀️ We just finished a full system tune-up for a neighbor in [Neighborhood Name]. Don't wait for a breakdown—book your $99 inspection today and stay cool all season long. [Book Now Button]"

"Offer" Post: New Client Special

"🎉 NEW CLIENT SPECIAL: $20 Off Your First Service! We love being part of the [City] community. Mention this Google post to claim your discount. Valid for all new neighbors through the end of the month. [Get Offer Button]"

Quality Checklist

For every GBP post, ask:

  • • Does it include at least one local keyword or landmark?
  • • Is the image original (not a generic stock photo)?
  • • Is there a clear, high-intent Call to Action (CTA)?
  • • Is the most important info in the first 80 characters (the "snippet")?
  • • Does it accurately reflect the business's current services and offers?