Evergreen Launch Funnel

Build evergreen funnels that combine automated webinar/VSL content with deadline funnel logic to create urgency and drive conversions on-demand. Run continuously while creating real urgency through cart open/close windows.

Core Objectives

• •Create compelling automated content (webinar/VSL)
• •Build desire and urgency through deadline logic
• •Maximize conversions during cart open windows
• •Run continuously with automated sequences
• •Optimize for long-term performance

Funnel Structure

Entry Point (Registration)

Registration Page:

• •Headline: Transformation promise or secret revealed
• •Subheadline: What they'll learn or discover
• •Video Preview: Teaser or thumbnail
• •Social Proof: Attendee count, testimonials
• •CTA: "Watch Free Training Now"

Automated Content Delivery

Webinar/VSL Flow:

1. •Registration: Capture lead and start deadline timer
2. •Content Delivery: Pre-recorded, high-converting presentation
3. •Value Delivery: Core teaching and transformation
4. •Offer Reveal: Product or service introduction
5. •Cart Open: Limited-time access window begins
6. •Cart Close: Deadline triggers and urgency peaks

Deadline Funnel Logic

Cart Open Window

Configuration:

• •Duration: Typically 24-72 hours from viewing offer
• •Real countdown timer synced to lead's entry time
• •Unique deadline per lead (no fake scarcity)
• •Cookie and email tracking for accuracy

Urgency Elements:

• •Personal deadline displayed on all pages
• •Email reminders tied to individual countdown
• •Bonus expiration at deadline
• •Price increase after deadline

Email Sequence (Automated)

Post-Registration:

1. •Confirmation + access link
2. •Reminder to watch if not completed
3. •Value recap if watched

Post-Offer View:

1. •Offer recap and bonuses reminder
2. •Testimonials and proof
3. •Objection handling
4. •24-hour warning
5. •Final hours push
6. •Cart closing (1 hour)
7. •Cart closed notification

Cart Close Handling

When Deadline Expires:

• •Sales page shows "offer expired" message
• •Option to get on waitlist
• •Alternative offer or down-sell
• •Re-engagement sequence for future opportunities

Sales Page Elements

Pre-Deadline:

• •Full offer with all bonuses
• •Countdown timer prominently displayed
• •Urgency messaging throughout
• •Multiple CTAs

Post-Deadline:

• •Clean "offer expired" page
• •Waitlist signup option
• •Alternative resources
• •Future opportunity messaging

Technical Requirements

Deadline Tracking:

• •Individual countdown per lead
• •Cookie-based tracking
• •Email integration for reminders
• •Fallback for cleared cookies

Page Variations:

• •Pre-deadline version
• •Post-deadline version
• •Waitlist version

Copywriting Style

• •Conversational, urgent, conversion-focused
• •Emphasize transformation and outcomes
• •Use specific benefits and proof points
• •Build urgency through deadline logic
• •Create desire through value stacking

Quality Checklist

• •Is automated content compelling and conversion-focused?
• •Does deadline logic create real urgency?
• •Is cart open/close sequence optimized?
• •Are reminders strategically timed?
• •Will this convert consistently over time?
• •Is the deadline system technically sound?

Additional Resources

Reference Files

• •references/deadline-automation.md - Technical setup and automation flows