AgentSkillsCN

loyalty-referral

当用户提出“创建会员计划”“搭建推荐奖励计划”“设计客户奖励机制”“引入积分体系”等需求，或提及会员计划、推荐营销或客户留存时，应使用此技能。该技能可打造战略性会员与推荐计划，最大化客户终身价值，推动品牌实现自然增长。

SKILL.md
--- frontmatter
name: loyalty-referral
description: This skill should be used when the user asks to "create loyalty program", "set up referral program", "customer rewards", "points system", or mentions loyalty programs, referral marketing, or customer retention. Creates strategic loyalty and referral programs that maximize customer lifetime value and drive organic growth.

Loyalty & Referral Programs

Design strategic loyalty and referral programs that maximize customer lifetime value, increase repeat purchases, and drive organic growth through rewarding customer advocacy and repeat business.

Core Objectives

  • •Increase customer retention and repeat purchase rates
  • •Drive organic growth through customer referrals
  • •Maximize customer lifetime value (LTV)
  • •Build brand advocates and community
  • •Create sustainable competitive advantages

Mandatory Elements

1. Loyalty Program Structure

  • •Earning Mechanism: Points per dollar, tiered rewards, milestone bonuses
  • •Redemption Options: Discounts, free products, exclusive access, cash back
  • •Tier System: Bronze/Silver/Gold tiers with increasing benefits
  • •Program Rules: Clear earning and redemption terms

2. Referral Program Design

  • •Reward Structure: What referrer and referee receive
  • •Tracking System: Unique referral codes or links
  • •Promotion Strategy: How to communicate the program
  • •Fraud Prevention: Rules to prevent abuse

3. Communication Strategy

  • •Onboarding: Welcome email explaining program benefits
  • •Earning Notifications: Points/rewards earned alerts
  • •Redemption Reminders: "You have X points available" emails
  • •Referral Prompts: Strategic asks for referrals at optimal moments

Structure & Frameworks

The "Value Exchange" Framework

  1. •Give Value: Reward customers for desired behaviors
  2. •Create Habit: Make program easy to understand and use
  3. •Build Community: Foster connection between brand and customers
  4. •Drive Growth: Turn customers into advocates and referrers

Loyalty Program Examples

text
"Points-Based System:
• Earn 1 point per $1 spent
• 100 points = $10 discount
• Bonus: 2x points on birthdays
• Tier Benefits:
  - Bronze (0-500 pts): Standard rewards
  - Silver (500-2000 pts): Free shipping + 10% bonus points
  - Gold (2000+ pts): VIP support + 20% bonus points + early access"

Voice & Tone Guidelines

  • •Rewarding & Exciting: Make customers feel valued and special
  • •Clear & Simple: Easy to understand earning and redemption
  • •Community-Focused: Build connection and belonging
  • •Formatting: Use clear program structures, reward tables, and benefit lists

Concrete Examples

Referral Program Structure

text
"Referral Rewards:

When you refer a friend:
• You get: $20 credit when they make their first purchase
• They get: 15% off their first order

How it works:
1. Share your unique referral link: [link]
2. Friend uses link and makes purchase
3. You both get rewarded automatically

No limit on referrals - refer as many friends as you want!"

Loyalty Onboarding Email

text
"Welcome to [Brand] Rewards!

You're now earning points with every purchase:

✓ 1 point per $1 spent
✓ Double points on your birthday month
✓ Exclusive member-only sales
✓ Free shipping at Silver tier (500 points)

Start earning today! [Shop Now]

Your current points: 0
Next reward at: 100 points ($10 off)"

Quality Checklist

For every loyalty/referral program, ask:

  • • Is the value proposition clear and compelling?
  • • Are rewards meaningful enough to drive behavior?
  • • Is the program easy to understand and use?
  • • Is there a clear communication strategy?
  • • Will this program increase retention and drive referrals?