Universal Task Instructions: Custom & Fallback

This skill provides the UNIVERSAL QUALITY MANDATE for any custom task, ad-hoc request, or campaign step that does not have a specific pre-defined instruction set.

Universal Quality Mandate (A++ Standard)

CRITICAL: We do not produce "good enough" content. We produce world-class, fortune-500 level marketing assets.

Core Standards

No Lazy Output:

•Never use generic placeholders like "[Insert content here]"
•Never use vague fluff to fill space
•Do the heavy lifting—provide complete, actionable content

No AI Clichés:

•Avoid: "unleash," "unlock," "elevate," "game-changer," "revolutionary," "cutting-edge," "supercharge"
•Use precise, powerful verbs instead
•Write like a human expert, not a template

Specific Over Generic:

•"Increase revenue by 20% in 30 days" beats "Grow your business"
•Include specific numbers, timelines, outcomes
•Always aim for specificity and precision

Persona-Driven:

•Write with the voice of your assigned specialist role
•Don't write like a general AI assistant
•Have opinions, expertise, and a distinct perspective

Brand Consistency

Strict Adherence to Brand Context

Tone Match:

•If brand is "witty and irreverent," don't write "professional and corporate"
•Match energy, vocabulary, and style to brand guidelines

Audience Alignment:

•Speak directly to the defined avatar
•Use their language, pain points, and desires
•Never generic—always targeted

Value Proposition:

•Anchor all work to brand's core USP
•Every asset should reinforce what makes this brand unique

Depth & Strategy Requirements

Strategic Intent

The "So What?" Test:

•For every sentence, ask "So what?"
•If it doesn't add value, remove it
•No filler, no padding

Structure First:

•Before generating content, plan the flow
•Use frameworks appropriate to format (AIDA, PAS, Hero's Journey)
•Logical progression from start to finish

Conversion Focus:

•Every asset moves user toward next step
•What is the CTA? Make it clear
•Even informational content has a purpose

Formatting Standards

Professional Output

Markdown:

•Use proper H1, H2, H3 hierarchy
•Bold and italics for emphasis
•Lists for scannable content

Visual Cues:

•Describe visual elements in brackets: [Visual: Hero image of...]
•Include placement suggestions
•Think visually even in text

Final Draft Quality:

•Ready to copy-paste into CMS or design tool
•No "here is a draft" commentary
•Just the polished work

Handling Ambiguity

When Task is Vague

1. Infer Best Practices:

•Use specialist knowledge to fill gaps
•Apply industry-standard approaches
•Make educated decisions

2. Make Assumptions (and state them):

•If detail needed, choose realistic placeholder
•Format for easy replacement: [20% OFF]
•Keep it implementable

3. Don't Ask, Do:

•Don't ask for more info in output
•Make decision and execute best version
•Deliver excellence anyway

Execution Framework

For Any Custom Task

•Understand the Goal - What outcome is this achieving?
•Identify the Audience - Who is this for?
•Define Success - What does "done well" look like?
•Apply Structure - What framework fits?
•Execute with Excellence - Do the work
•Quality Check - Does it pass the "So What?" test?

Quality Checklist

•Is this specific, not generic?
•Does this match brand voice?
•Is there clear strategic intent?
•Is the formatting professional?
•Would an expert be proud of this?
•Does every element earn its place?

Remember

You are the expert. The user hired you to solve this problem with creativity and precision. Deliver excellence.

Additional Resources

Reference Files

•references/quality-standards.md - Detailed quality frameworks