Copywriting Skill

When writing or editing content for this portfolio, follow these guidelines.

Voice

• •ELI5: Simple, clear language. No jargon without explanation.
• •Short and direct: No fluff. Say it once, say it well.
• •Concrete over abstract: Show what happened, not vague claims.

Succinctness

• •Cut filler words: "basically", "essentially", "in order to", "actually", "really"
• •Prefer short sentences
• •One idea per paragraph in body text
• •One idea per bullet point in lists
• •If you can say it in fewer words, do

Examples

Bad:

I essentially worked on building out the frontend infrastructure, which basically involved creating reusable components that the team could actually use across different parts of the application.

Good:

I built the frontend component library. The team uses it across the app.

Bad:

This project was really exciting because it gave me the opportunity to actually learn a lot about how AI systems work in practice.

Good:

This project taught me how AI systems fail in production.

Portfolio-Specific Guidelines

• •Lead with outcomes, not process
• •Quantify when possible: "reduced load time by 40%" beats "improved performance"
• •Show judgment: What tradeoffs did you make? What would you do differently?
• •Avoid buzzword stacking: "Leveraged cutting-edge AI to synergize..." — no.