Marketing Skills
Skills for creating marketing content and product positioning for Azure applications.
Available Skills
| Skill | Description | When to Use |
|---|---|---|
| landing-page | Generate landing page content | Launch preparation |
| messaging | Product positioning and messaging | Brand definition |
| azure-marketplace | Azure Marketplace listings | SaaS distribution |
Azure Specialization
The marketing role understands Azure's ecosystem:
- •Azure Marketplace: SaaS listings, transact offers
- •Microsoft Partner Network: Co-sell opportunities
- •Azure Architecture Center: Reference architectures
- •Microsoft Learn: Training integration
Quick Reference
Landing Page Structure
code
1. Hero Section - Headline (value proposition) - Subheadline (how it works) - CTA button - Hero image/demo 2. Problem/Solution - Pain points - How we solve them 3. Features - 3-6 key features with icons - Azure integration highlights 4. Social Proof - Logos, testimonials, metrics 5. Pricing - Tiers with Azure cost context 6. CTA Section - Final call to action - Trust badges (Azure certified, etc.)
Messaging Framework
| Element | Purpose |
|---|---|
| Tagline | 5-7 word memorable phrase |
| Value Prop | One sentence, main benefit |
| Elevator Pitch | 30 seconds, problem + solution |
| Differentiators | 3 unique strengths |