Extracting Insights from Feedback
Quick start
Collect or infer:
- •Feedback source(s) (reviews, tickets, NPS, social, etc.)
- •Volume and time range
- •Current categorization (if any)
- •Business questions to answer
- •Stakeholder needs (product, support, marketing)
Then produce output using TEMPLATES.md. Validate with RUBRIC.md.
Workflow
- •Define the business questions: What decisions will this analysis inform?
- •Sample or review full dataset depending on volume.
- •Develop coding taxonomy: categories, sentiment, severity.
- •Code feedback systematically — one pass per dimension.
- •Quantify patterns: frequency, trend over time, segment distribution.
- •Identify representative quotes for each major pattern.
- •Separate signal from noise: prioritize recurring themes over one-off complaints.
- •Connect patterns to actionable recommendations.
- •Document methodology and limitations.
- •Run the rubric check. Revise until it passes.
Degrees of freedom
- •Low freedom: Accurate representation of feedback, transparent methodology
- •Medium freedom: Taxonomy design, sentiment classification, quote selection
- •High freedom: Narrative framing, prioritization, visualization choices
Default: Quantify what can be quantified. Acknowledge limitations of unstructured data. Don't over-interpret sentiment.
References
- •Templates: TEMPLATES.md
- •Rubric: RUBRIC.md
- •Examples: EXAMPLES.md
- •Coding taxonomy: reference/feedback-taxonomy.md