Designing Interview Guides
Quick start
Collect or infer:
- •Research objectives (what decisions need to be informed)
- •Participant type (user segment, role, experience level)
- •Interview format (duration, moderated/unmoderated, remote/in-person)
- •Topic scope (specific feature, broad workflow, exploratory)
Then produce output using TEMPLATES.md. Validate with RUBRIC.md.
Workflow
- •Define learning objectives (3-5 specific questions research must answer)
- •Map objectives to interview sections
- •Write opening and rapport-building questions
- •Write core questions progressing from broad to specific
- •Add probing questions for each core question
- •Write closing and wrap-up section
- •Review for timing and question balance
- •Run the rubric check. Revise until it passes.
Degrees of freedom
- •Low: Learning objectives must be explicit; core questions required
- •Medium: Question wording and probing approach
- •High: Icebreaker style, closing format, probe selection during interview
State awareness
- •If research is exploratory: weight toward open questions, fewer assumptions
- •If research is evaluative: include specific stimuli and direct questions
- •If participants are experts: skip basic context questions
- •If participants are new users: add orientation and definition checks
- •If sensitive topic: add extra rapport building, indirect approaches
Failure modes to avoid
- •Leading questions that suggest expected answers
- •Double-barreled questions (asking two things at once)
- •Assuming shared vocabulary without checking
- •Front-loading difficult or sensitive questions
- •Missing critical probes for ambiguous responses
- •Running over time due to too many questions
References
- •Templates: TEMPLATES.md
- •Rubric: RUBRIC.md
- •Examples: EXAMPLES.md
- •Question types: reference/question-types.md