Creating Content Opportunity Maps
Quick start
Collect or infer:
- •User needs or pain points (from research, feedback, support data)
- •Current content inventory (what exists)
- •Business priorities (growth levers, strategic goals)
- •Evaluation dimensions (axes for mapping)
Then produce output using TEMPLATES.md. Validate with RUBRIC.md.
Workflow
- •List content opportunities (gaps, improvements, new content ideas)
- •Define mapping dimensions based on decision criteria
- •Score each opportunity on both dimensions
- •Plot opportunities on the map
- •Identify clusters and quadrants
- •Write prioritization recommendations with rationale
- •Run the rubric check. Revise until it passes.
Degrees of freedom
- •Low: Opportunities must be tied to evidence (research, data, feedback)
- •Medium: Dimension selection based on decision context
- •High: Visual format, granularity of opportunities
State awareness
- •If many opportunities: use higher-level groupings, then detail top quadrant
- •If unclear priorities: propose multiple dimension pairs for stakeholder discussion
- •If limited resources: weight toward effort axis to surface quick wins
- •If strategic planning: weight toward impact axis to surface big bets
Failure modes to avoid
- •Mapping without evidence (opinions presented as opportunities)
- •Using dimensions that don't differentiate (everything scores "high")
- •Overloading with too many opportunities (>20 on one map)
- •Missing the "so what" (map without prioritization recommendation)
- •Conflating effort to create with effort to maintain
References
- •Templates: TEMPLATES.md
- •Rubric: RUBRIC.md
- •Examples: EXAMPLES.md
- •Opportunity dimensions: reference/opportunity-dimensions.md