Writing sales enablement content
Quick start
Collect or infer:
- •Asset type (battle card, one-pager, talk track, objection handler, deck)
- •Target buyer persona
- •Sales stage (prospecting, discovery, demo, negotiation, close)
- •Product/solution focus
- •Key competitors (if battle card)
- •Common objections (if handler)
Then produce output using TEMPLATES.md. Validate with RUBRIC.md.
Workflow
- •Identify asset type and extract structure from reference/asset-types.md.
- •Determine sales stage and buyer persona context.
- •Gather product facts, differentiators, and proof points.
- •Draft content optimized for sales use (scannable, speakable, shareable).
- •Include competitor positioning where relevant.
- •Add talk track language (how to say it, not just what).
- •Run the rubric check. Revise until it passes.
Degrees of freedom
- •Low: Asset structure and required sections are fixed per type.
- •Medium: Messaging emphasis, proof point selection, talk track phrasing.
- •Allowed variation: Tone intensity, competitive framing, persona-specific emphasis—as long as rubric passes.
References
- •Templates: TEMPLATES.md
- •Rubric: RUBRIC.md
- •Examples: EXAMPLES.md
- •Asset types: reference/asset-types.md