AgentSkillsCN

writing-product-messaging

为产品量身定制定位陈述、价值主张与核心传播信息。适用于产品上市、重新定位现有产品，或打造基础性营销文案时使用。

SKILL.md
--- frontmatter
name: writing-product-messaging
description: Crafts positioning statements, value propositions, and core messaging for products. Use when launching products, repositioning offerings, or creating foundational marketing copy.

Writing Product Messaging

Quick start

Collect or infer:

  • •Product capabilities and key differentiators
  • •Target audience and their primary pain points
  • •Competitive landscape and positioning
  • •Brand voice and tone guidelines

Then produce output using TEMPLATES.md. Validate with RUBRIC.md.

Workflow

  1. •Define the target audience and their context
  2. •Identify the primary problem the product solves
  3. •Articulate the unique value proposition
  4. •Draft positioning statement
  5. •Create supporting messages for key benefits
  6. •Test messages against competitive alternatives
  7. •Validate voice and tone alignment
  8. •Run the rubric check. Revise until it passes.

Degrees of freedom

  • •Medium: Messaging structure is fixed; specific language and emphasis may vary
  • •Allowed variation: Message length for different channels; emphasis based on audience segment

Failure modes to avoid

  • •Feature-focused messaging that ignores user benefits
  • •Generic value propositions that apply to any competitor
  • •Jargon that requires industry knowledge
  • •Promises that the product cannot deliver

References