AgentSkillsCN

writing-landing-pages

创作以转化为核心目标的着陆页文案，清晰划分层级结构并明确设置行动号召。适用于开展营销活动、上线产品页面，或搭建注册流程时使用。

SKILL.md
--- frontmatter
name: writing-landing-pages
description: Creates conversion-focused landing page copy with clear hierarchy and calls to action. Use when launching campaigns, product pages, or signup flows.

Writing Landing Pages

Quick start

Collect or infer:

  • •Page goal (signup, purchase, demo request, download)
  • •Target audience and traffic source
  • •Key value proposition and supporting benefits
  • •Available proof points and social proof

Then produce output using TEMPLATES.md. Validate with RUBRIC.md.

Workflow

  1. •Define the single page goal and success metric
  2. •Identify the audience and their awareness level
  3. •Write headline that matches visitor intent
  4. •Build benefit-driven body sections
  5. •Create compelling CTA copy
  6. •Add proof points and trust signals
  7. •Address objections inline
  8. •Ensure mobile-first scannability
  9. •Run the rubric check. Revise until it passes.

Degrees of freedom

  • •Medium: Structure follows conversion best practices; voice and specific messaging may vary
  • •Allowed variation: Section order based on awareness level; visual element suggestions

Failure modes to avoid

  • •Multiple competing calls to action
  • •Feature lists without benefit framing
  • •Headlines that don't match traffic source expectations
  • •Wall-of-text that buries the CTA

References