AgentSkillsCN

writing-email-campaigns

为营销活动、客户培育计划以及全生命周期营销活动设计邮件自动化系列。适用于构建滴灌式邮件序列、促销邮件，或各类自动化的客户沟通内容。

SKILL.md
--- frontmatter
name: writing-email-campaigns
description: Creates email sequences for marketing, nurture, and lifecycle campaigns. Use when building drip sequences, promotional emails, or automated customer communications.

Writing Email Campaigns

Quick start

Collect or infer:

  • •Campaign goal (nurture, convert, retain, re-engage)
  • •Audience segment and relationship stage
  • •Key message and desired action
  • •Sequence length and send cadence

Then produce output using TEMPLATES.md. Validate with RUBRIC.md.

Workflow

  1. •Define campaign goal and success metrics
  2. •Map audience segment and their current state
  3. •Plan sequence structure and email count
  4. •Write subject lines that drive opens
  5. •Draft body copy focused on single CTA per email
  6. •Create preview text that complements subject
  7. •Build sequence logic (triggers, timing, conditions)
  8. •Run the rubric check. Revise until it passes.

Degrees of freedom

  • •Medium: Email structure follows proven patterns; tone and specific messaging vary by brand
  • •Allowed variation: Sequence length; send timing; visual element recommendations

Failure modes to avoid

  • •Multiple CTAs competing for attention
  • •Subject lines that mislead about content
  • •Walls of text that bury the CTA
  • •Generic copy that ignores segmentation

References