AgentSkillsCN

designing-conversion-copy

打造专为引导用户特定行为而优化的文案。适用于撰写行动号召、着陆页标题、注册流程、定价页面，或任何以可衡量转化率为目标的文案内容。

SKILL.md
--- frontmatter
name: designing-conversion-copy
description: Creates copy optimized to drive specific user actions. Use when writing CTAs, landing page headlines, signup flows, pricing pages, or any copy where measurable conversion is the goal.

Designing conversion copy

Quick start

Collect or infer:

  • •Conversion goal (signup, purchase, download, demo request, etc.)
  • •Page or element type (landing page, pricing page, CTA button, form)
  • •Traffic source (paid ad, organic, email, referral)
  • •Target audience and awareness level
  • •Value proposition / offer
  • •Friction points or objections

Then produce output using TEMPLATES.md. Validate with RUBRIC.md.

Workflow

  1. •Define the single conversion action for this element/page.
  2. •Identify audience awareness level (unaware → product-aware).
  3. •Match copy intensity to awareness (more context for less aware).
  4. •Write headline that communicates value, not features.
  5. •Remove friction: Address objections near CTAs.
  6. •Select CTA from reference/cta-library.md or craft action-specific variant.
  7. •Apply conversion patterns from reference/conversion-patterns.md.
  8. •Run the rubric check. Revise until it passes.

Degrees of freedom

  • •Low: CTA must be action-specific; headline must communicate outcome.
  • •Medium: Tone, supporting copy length, objection handling approach.
  • •Allowed variation: Voice, emotional vs. rational emphasis, proof point selection—as long as rubric passes.

References