AgentSkillsCN

creating-message-maps

为产品定位与传播构建结构化的信息传递地图。在界定核心传播信息、价值主张，或统一团队的产品叙事时使用。

SKILL.md
--- frontmatter
name: creating-message-maps
description: Creates structured message maps for product positioning and communication. Use when defining core messaging, value propositions, or aligning teams on product narrative.

Creating message maps

Quick start

Collect or infer:

  • •Product or feature name
  • •Target audience(s) and segments
  • •Core problem being solved
  • •Key differentiators (vs. alternatives)
  • •Proof points and evidence
  • •Business goals for the messaging

Then produce output using TEMPLATES.md. Validate with RUBRIC.md.

Workflow

  1. •Define the primary audience and their key pain point.
  2. •Draft the core message (single sentence value proposition).
  3. •Identify 3-4 supporting pillars (key themes or benefit categories).
  4. •For each pillar, add supporting messages and proof points.
  5. •Map messages to audience segments if multiple audiences.
  6. •Validate hierarchy: can someone understand value in 10 seconds?
  7. •Run the rubric check. Revise until it passes.

Degrees of freedom

  • •Low: Core message and pillar count (3-4) are constrained.
  • •Medium: Supporting message phrasing, proof point selection.
  • •Allowed variation: Pillar naming, depth of proof points, audience segmentation approach—as long as rubric passes.

References