AgentSkillsCN

writing-case-studies

为市场营销与销售制作客户案例研究。在记录客户成功故事、转型历程，或提炼成果以用于市场宣传材料、销售赋能，或网站内容时使用。

SKILL.md
--- frontmatter
name: writing-case-studies
description: Creates customer case studies for marketing and sales. Use when documenting customer success stories, transformations, or results for use in marketing collateral, sales enablement, or website content.

Writing case studies

Quick start

Collect or infer:

  • •Customer name and industry
  • •Problem they faced before your solution
  • •Solution implemented (your product/service)
  • •Results achieved (quantified where possible)
  • •Approval status (can we name them? quote them?)
  • •Target audience for the case study

Then produce output using TEMPLATES.md. Validate with RUBRIC.md.

Workflow

  1. •Gather raw materials (interview transcript, metrics, customer quotes).
  2. •Select structure from reference/case-study-structure.md.
  3. •Identify the narrative arc: problem → solution → transformation.
  4. •Write compelling headline with result or transformation.
  5. •Draft each section, leading with specifics over generalities.
  6. •Pull and attribute quotes throughout (not just at end).
  7. •Quantify results wherever possible (time, money, percentage).
  8. •Add visual elements placeholders (screenshots, data charts).
  9. •Get customer approval on final draft.
  10. •Run the rubric check. Revise until it passes.

Degrees of freedom

  • •Low: Must include quantified results and customer quote; must follow problem-solution-results arc.
  • •Medium: Structure format, quote placement, narrative voice.
  • •Allowed variation: Long vs. short format, single-page vs. multi-page—as long as rubric passes.

References