Planning Content Roadmaps
Quick start
Collect or infer:
- •Business objectives and timelines
- •User needs and content gaps
- •Resource constraints (team size, budget)
- •Dependencies (product launches, campaigns, seasonal events)
- •Current content performance data
Then produce output using TEMPLATES.md. Validate with RUBRIC.md.
Workflow
- •Define planning horizon (quarterly recommended for most teams)
- •Inventory current content and identify gaps against user journeys
- •Gather business priorities and fixed dates (launches, campaigns)
- •Score and prioritize content items (impact vs. effort)
- •Sequence based on dependencies and resource availability
- •Build timeline with clear milestones
- •Define success metrics for each content initiative
- •Run the rubric check. Revise until it passes.
Degrees of freedom
Freedom level: Medium
- •Default: follow templates exactly
- •Allowed variation: planning horizon length, prioritization framework, level of detail per initiative—as long as rubric passes
State awareness
- •New team/product: Start with foundational content; prioritize highest-impact gaps
- •Established operation: Balance maintenance, optimization, and new content
- •Resource-constrained: Ruthlessly prioritize; cut scope before quality
- •Fast-moving company: Shorter planning cycles; more buffer for reactive work
References
- •Templates: TEMPLATES.md
- •Rubric: RUBRIC.md
- •Examples: EXAMPLES.md