AgentSkillsCN

creating-messaging-hierarchy

从高屋建瓴的品牌定位出发，逐步细化为功能专属的主张，构建营销与产品传播的叙事框架。在推出产品、统一团队传播口径，或制定内容简报时使用。

SKILL.md
--- frontmatter
name: creating-messaging-hierarchy
description: Structures marketing and product messaging from high-level positioning to feature-specific claims. Use when launching products, aligning teams on messaging, or creating content briefs.

Creating Messaging Hierarchy

Quick start

Collect or infer:

  • •Product positioning and differentiation
  • •Target audience segments and their priorities
  • •Competitive landscape
  • •Key features and their benefits
  • •Business objectives for the messaging

Then produce output using TEMPLATES.md. Validate with RUBRIC.md.

Workflow

  1. •Define the single core value proposition (10 words or less)
  2. •Create 3-4 supporting pillars that prove the value prop
  3. •For each pillar, develop proof points and feature-level messages
  4. •Map messages to audience segments (what resonates with whom)
  5. •Create message variations for different channels/contexts
  6. •Test against competitive messaging for differentiation
  7. •Run the rubric check. Revise until it passes.

Degrees of freedom

Freedom level: Medium

  • •Default: follow templates exactly
  • •Allowed variation: number of pillars (3-4), depth of feature messages, audience segment count—as long as rubric passes

State awareness

  • •New product launch: Build full hierarchy from scratch; focus on differentiation
  • •Feature release: Fit new messaging into existing hierarchy; maintain consistency
  • •Repositioning: Audit existing messaging first; document what's changing and why
  • •Competitive response: Start from competitor analysis; find defensible gaps

References