Creating Content Briefs
Quick start
Collect or infer:
- •Content objective and success metrics
- •Target audience and their needs
- •Key messages and required information
- •Tone and style requirements
- •Technical constraints and dependencies
- •Review process and stakeholders
Then produce output using TEMPLATES.md. Validate with RUBRIC.md.
Workflow
- •Define the content objective and why it matters
- •Identify target audience with specific needs/context
- •Outline required content elements and key messages
- •Specify tone, voice, and style requirements
- •Document constraints (length, format, timeline)
- •List dependencies and reference materials
- •Define success metrics and review criteria
- •Run the rubric check. Revise until it passes.
Degrees of freedom
Freedom level: Medium
- •Default: follow templates exactly
- •Allowed variation: level of detail per section, additional context sections—as long as rubric passes
State awareness
- •Internal writer: Can assume context; focus on specifics and differentiation
- •External writer/agency: More background needed; be explicit about everything
- •Urgent timeline: Prioritize must-haves; mark nice-to-haves clearly
- •Complex stakeholder environment: Include approval chain and feedback process
References
- •Templates: TEMPLATES.md
- •Rubric: RUBRIC.md
- •Examples: EXAMPLES.md