AgentSkillsCN

mapping-content-to-user-journeys

将内容触点与用户旅程阶段一一对应，识别从认知到倡导各个阶段所呈现的内容。在规划功能内容策略、审计内容覆盖范围，或识别用户体验中的内容缺口时使用。

SKILL.md
--- frontmatter
name: mapping-content-to-user-journeys
description: Maps content touchpoints to user journey stages, identifying what content appears at each phase from awareness through advocacy. Use when planning content strategy for a feature, auditing content coverage, or identifying content gaps in the user experience.

Mapping Content to User Journeys

Quick start

Collect or infer:

  • •Feature or product scope
  • •Target user segment(s)
  • •Journey stages relevant to this feature
  • •Known touchpoints (screens, notifications, emails, etc.)
  • •Success metrics per stage

Then produce output using TEMPLATES.md. Validate with RUBRIC.md.

Workflow

  1. •Define journey scope: full lifecycle or specific phase.
  2. •Identify journey stages using the journey stage taxonomy.
  3. •List all content touchpoints per stage.
  4. •Classify touchpoint types using the touchpoint classification.
  5. •Map user goals and emotional state per stage.
  6. •Identify content gaps (stages with missing or weak content).
  7. •Document content dependencies and handoffs between stages.
  8. •Run the rubric check. Revise until it passes.

Degrees of freedom

  • •Default: Medium. Journey structures follow standard patterns but can adapt to product context.
  • •Allowed variation: Stage naming, granularity of touchpoint mapping, and visual format may vary. Core structure and gap analysis must remain.

Failure modes to avoid

  • •Mapping only happy path without considering recovery journeys
  • •Ignoring emotional context at each stage
  • •Missing cross-channel touchpoints (email, push, in-app)
  • •Treating journey as linear when it has branches or loops
  • •Conflating content goals with business goals without reconciliation

References