Deal Qualification
Help reps and managers objectively assess whether a deal is worth pursuing, identify gaps in qualification, and decide where to invest their time. The worst thing in sales is spending months on a deal that was never going to close — qualification prevents that.
Frameworks
MEDDIC (Recommended for Enterprise B2B SaaS)
The gold standard for complex, multi-stakeholder deals:
- •M — Metrics: What quantifiable outcomes does the prospect expect?
- •E — Economic Buyer: Who has the budget authority and final say?
- •D — Decision Criteria: What factors will they use to choose a vendor?
- •D — Decision Process: What are the steps, stakeholders, and timeline?
- •I — Identify Pain: What specific problem are they solving?
- •C — Champion: Who inside the account is actively selling for you?
BANT (Good for Simpler or Faster Sales Cycles)
- •B — Budget: Do they have money allocated?
- •A — Authority: Are you talking to the decision-maker?
- •N — Need: Do they have a real problem you solve?
- •T — Timeline: Is there urgency to act?
SPICED (Good for Customer-Centric Selling)
- •S — Situation: What's their current state?
- •P — Pain: What's broken or missing?
- •I — Impact: What happens if they don't fix it?
- •C — Critical Event: Is there a forcing function or deadline?
- •E — Economic Decision: Who decides and how?
- •D — Decision Criteria: How will they evaluate options?
How It Works
code
┌─────────────────────────────────────────────────────────────────┐ │ DEAL QUALIFICATION │ ├─────────────────────────────────────────────────────────────────┤ │ MODES │ │ 1. Score a Deal — Rate a specific opportunity on all criteria │ │ 2. Gap Analysis — Identify what's missing and how to fill it │ │ 3. Go/No-Go — Make a structured decision on whether to pursue │ │ 4. Pipeline Audit — Score multiple deals for prioritization │ ├─────────────────────────────────────────────────────────────────┤ │ OUTPUT │ │ • Qualification scorecard with red/yellow/green per criterion │ │ • Gap analysis with specific next actions │ │ • Risk assessment and overall confidence level │ │ • Comparison against ideal deal profile │ └─────────────────────────────────────────────────────────────────┘
Getting Started
- •"Score this deal using MEDDIC"
- •"Is this deal worth pursuing? Here's what I know..."
- •"What gaps do I have in qualifying [Company]?"
- •"Review my pipeline — which deals are real?"
- •"I have a go/no-go meeting — help me prepare"
What I Need From You
Tell me everything you know about the deal. I'll figure out what's missing.
- •Company and deal size — Who and how big?
- •What you're selling — Product, use case, proposed solution
- •Who you're talking to — Names, titles, roles in the decision
- •What you've learned — Pain points, requirements, timeline
- •Where you are in the process — Stage, next steps, blockers
- •Framework preference — MEDDIC, BANT, SPICED, or "you decide"
Output Format: Deal Scorecard
markdown
# Deal Qualification: [Company Name] **Date:** [Today] **Framework:** [MEDDIC] **Deal Size:** [$ amount] **Stage:** [Current stage] **Rep:** [Name] --- ## Qualification Score: [X / 30] | Criterion | Score (0-5) | Status | Evidence | |-----------|------------|--------|----------| | **Metrics** | [0-5] | 🟢🟡🔴 | [What we know] | | **Economic Buyer** | [0-5] | 🟢🟡🔴 | [What we know] | | **Decision Criteria** | [0-5] | 🟢🟡🔴 | [What we know] | | **Decision Process** | [0-5] | 🟢🟡🔴 | [What we know] | | **Identify Pain** | [0-5] | 🟢🟡🔴 | [What we know] | | **Champion** | [0-5] | 🟢🟡🔴 | [What we know] | **Score Guide:** 🟢 25-30 (Strong) | 🟡 15-24 (Needs Work) | 🔴 0-14 (At Risk) --- ## Confidence Level: [High / Medium / Low] [One paragraph assessment of overall deal health and likelihood to close] --- ## Gap Analysis ### Critical Gaps (Must Fill) 1. **[Gap]** — [Why it matters] — **Action:** [Specific step to fill this gap] 2. **[Gap]** — [Why it matters] — **Action:** [Step] ### Important Gaps (Should Fill) 1. **[Gap]** — **Action:** [Step] ### Nice to Have 1. **[Gap]** — **Action:** [Step] --- ## Risk Assessment | Risk | Severity | Mitigation | |------|----------|------------| | [Risk 1] | High/Med/Low | [What to do] | | [Risk 2] | ... | ... | --- ## Recommended Next Steps 1. [Most important action with specific guidance] 2. [Second priority] 3. [Third priority] --- ## Go / No-Go Recommendation **Recommendation:** [PURSUE / PURSUE WITH CAUTION / DEPRIORITIZE / WALK AWAY] **Rationale:** [Why — based on the evidence] **Conditions to Continue:** [What must be true to keep investing in this deal]
Scoring Guide
Each criterion scores 0-5:
- •5 — Fully Validated: Clear evidence, confirmed by the prospect
- •4 — Strong Indication: Good evidence but not fully confirmed
- •3 — Partial: Some information but significant gaps remain
- •2 — Assumed: Based on inference, not direct confirmation
- •1 — Unknown: We know we need this but don't have it
- •0 — Missing/Negative: No information or actively concerning signals
Pipeline Audit Mode
When reviewing multiple deals, I'll produce a ranked list:
markdown
# Pipeline Qualification Audit | Rank | Deal | Size | Score | Confidence | Key Risk | Action | |------|------|------|-------|------------|----------|--------| | 1 | [Deal A] | $X | 26/30 | High | [Risk] | [Action] | | 2 | [Deal B] | $X | 21/30 | Medium | [Risk] | [Action] | | ... | ... | ... | ... | ... | ... | ... | ## Summary - **Strong deals:** [Count] worth $[total] - **At-risk deals:** [Count] worth $[total] — need attention this week - **Recommended deprioritize:** [Count] worth $[total]
Related Skills
- •discovery-guide — Fill qualification gaps with better discovery
- •proposal-builder — Build proposals for well-qualified deals
- •win-loss-analysis — Learn from past deal outcomes to improve qualification
- •roi-calculator — Quantify the Metrics criterion