AgentSkillsCN

competitive-ads-extractor

从广告库（Facebook、LinkedIn、TikTok、Google）中提取并分析竞争对手广告。适用于研究竞争对手信息、创意模式、营销策略或广告灵感时。查...

SKILL.md
--- frontmatter
name: competitive-ads-extractor
description: "Extracts and analyzes competitor ads from ad libraries (Facebook, LinkedIn, TikTok, Google). Use when researching competitor messaging, creative patterns, campaign strategies, or ad inspiration. Ch..."

Competitive Ads Extractor

Overview

Scrape and analyze competitor ads to identify working messaging, creative patterns, and campaign strategies.

Keywords: competitor ads, ad library, facebook ads, linkedin ads, tiktok ads, messaging analysis, creative research, ad copy, campaign strategy, competitive intelligence

Process

  1. •Identify target brand/industry
  2. •Check references/competitors/[brand].md or references/industries/[industry].md
  3. •Access relevant ad libraries
  4. •Extract ads + screenshots
  5. •Analyze using framework below
  6. •Output to ~/competitor-ads/[brand]/

Ad Library Sources

PlatformURLAccess
Facebook/Instagramfacebook.com/ads/libraryPublic
LinkedInlinkedin.com/ad-libraryRequires login
TikTokads.tiktok.com/business/creativecenterPublic
Googleadstransparency.google.comPublic

Analysis Framework

Messaging

DimensionExtract
ProblemsPain points, frustrations addressed
Use casesTarget scenarios, jobs-to-be-done
Value propsBenefits, outcomes promised
Positioningvs. alternatives, unique angles
Social proofNumbers, logos, testimonials

Creative

DimensionExtract
FormatStatic, video, carousel, GIF
Visual styleColors, imagery, layout
PatternBefore/after, demo, testimonial
BrandingLogo placement, brand colors
LengthVideo duration, copy length

Copy

ElementNote
HeadlineHook, length, structure
BodyTone, specificity, proof
CTAAction, urgency, offer

Output Structure

code
~/competitor-ads/[brand]/
├── screenshots/           # All ad images
├── videos/               # Video ads
├── analysis.md           # Full analysis report
├── top-performers/       # Best ads subset
├── raw-data.csv          # Structured data
└── patterns.md           # Identified patterns

Analysis Report Template

markdown
# [Brand] Ad Analysis

## Overview
- Total ads: X active
- Platforms: [list]
- Date extracted: YYYY-MM-DD

## Top Problems Highlighted
1. [Problem] (X ads) — "[Example copy]"
2. ...

## Creative Patterns
1. [Pattern name] — [Description], used in X ads

## Copy Patterns
- Headlines: [Pattern]
- CTAs: [Common CTAs]
- Length: [Avg characters]

## Audience Segments
- [Segment]: [Messaging angle]

## Recommendations
1. [Actionable insight]

References

  • •references/competitors/ — Known competitor profiles and history
  • •references/industries/ — Industry-specific patterns and benchmarks
  • •references/platforms/ — Platform-specific extraction methods