Content Optimizer
When to Use
- •Optimizing existing content for better rankings
- •Validating new content against SEO requirements
- •Checking keyword density and placement
- •Improving readability scores
- •Creating meta tags
Keyword Density
Target: 1-2% for primary keyword
Calculation:
code
Density = (Keyword Count / Total Words) x 100
Placement Priorities:
- •Title/H1 (required)
- •First 100 words (required)
- •At least one H2 (recommended)
- •Conclusion (recommended)
- •Distributed in body (natural)
Warning Signs:
- •
3% = Keyword stuffing risk
- •<0.5% = Under-optimized
- •Exact match every paragraph = Unnatural
Meta Tag Optimization
Title Tag
- •Length: 50-60 characters
- •Keyword: Near the beginning
- •Format:
{Keyword} - {Benefit} | {Brand} - •Unique per page
Meta Description
- •Length: 150-160 characters
- •Keyword: Include naturally
- •CTA: End with action verb
- •Unique per page
URL Slug
- •Short: 3-5 words
- •Keyword: Include primary
- •Readable: Use hyphens
- •Lowercase only
Heading Structure
Valid Hierarchy:
code
H1: Page Title (exactly 1) +-- H2: Main Section | +-- H3: Subsection | +-- H3: Subsection +-- H2: Main Section | +-- H3: Subsection +-- H2: Conclusion
Common Errors:
- •Multiple H1 tags
- •Skipping levels (H1 -> H3)
- •Using headings for styling only
- •No keyword in H1
Readability Optimization
Flesch Reading Ease Target: 60-70
| Score | Level | Audience |
|---|---|---|
| 90-100 | Very Easy | 5th grade |
| 80-89 | Easy | 6th grade |
| 70-79 | Fairly Easy | 7th grade |
| 60-69 | Standard | 8th-9th grade |
| 50-59 | Fairly Difficult | 10th-12th grade |
| 30-49 | Difficult | College |
| 0-29 | Very Difficult | College graduate |
Improvement Techniques:
- •Shorten sentences (<20 words avg)
- •Shorten paragraphs (2-3 sentences)
- •Replace jargon with plain language
- •Use active voice
- •Add subheadings every 200-300 words
- •Use bullet points for lists
Optimization Checklist
Use this checklist when optimizing content:
- • Primary keyword in title/H1
- • Primary keyword in first 100 words
- • Keyword density 1-2%
- • Meta title 50-60 characters
- • Meta description 150-160 characters with CTA
- • Heading hierarchy valid (H1 -> H2 -> H3)
- • At least 3 internal links
- • At least 1 external authoritative link
- • Flesch score 60-70
- • No paragraphs > 3 sentences
- • Subheadings every 200-300 words