SEO Optimizer

Analyze and optimize content for search engine visibility. Focus on actionable improvements that balance search optimization with reader experience.

Quick Start

When reviewing content, produce this assessment:

markdown

## SEO Analysis: [Title]

**Target Keyword:** [identified or suggested]
**Current Score:** X/100

### Critical Issues
1. [Most impactful problem]
2. [Second most impactful]

### Quick Wins
- [ ] [Specific change with expected impact]
- [ ] [Specific change with expected impact]

Analysis Framework

Phase 1: Keyword Analysis

Primary Keyword Identification

•What term should this content rank for?
•Is the keyword in the title, H1, URL, and first 100 words?
•What's the search intent? (Informational, transactional, navigational)

Keyword Placement Checklist

code

[ ] Title tag (front-loaded preferred)
[ ] H1 heading
[ ] First paragraph (within first 100 words)
[ ] At least one H2 subheading
[ ] Meta description
[ ] URL slug
[ ] Image alt text (where relevant)
[ ] Natural usage throughout (2-3% density max)

Keyword Variants

•List 3-5 semantic variations / LSI keywords
•Check if content naturally incorporates these
•Suggest additions where forced phrasing can be avoided

Phase 2: On-Page Elements

Title Tag (50-60 characters)

code

Current: [existing title]
Length: X characters
Issues: [too long/short, keyword missing, not compelling]
Suggested: [optimized version]

Meta Description (150-160 characters)

code

Current: [existing or "MISSING"]
Length: X characters
Issues: [no CTA, keyword missing, truncated]
Suggested: [optimized version with CTA]

URL Structure

code

Current: [URL]
Issues: [too long, no keyword, unnecessary parameters]
Suggested: [clean URL with keyword]

Heading Structure

code

H1: [text] - [assessment]
  H2: [text] - [assessment]
    H3: [text] - [assessment]
  H2: [text] - [assessment]

Issues:
- [ ] Multiple H1s (should be exactly one)
- [ ] Skipped heading levels
- [ ] Keywords missing from subheadings
- [ ] Generic headings ("Introduction", "Conclusion")

Phase 3: Content Quality Signals

Content Depth

•Word count: X words
•Competitor average: ~Y words (estimate or research)
•Assessment: [thin/adequate/comprehensive]
•Recommendation: [specific sections to expand]

E-E-A-T Signals (Experience, Expertise, Authoritativeness, Trust)

code

[ ] Author byline with credentials
[ ] First-hand experience demonstrated
[ ] External authoritative sources cited
[ ] Internal links to related content
[ ] Updated date shown
[ ] Contact/about information accessible

Content Freshness

•Published date: [date]
•Last updated: [date or "not shown"]
•Outdated references: [list any]
•Recommendation: [update needed / current]

Phase 4: Technical SEO Elements

Image Optimization

code

| Image | Alt Text | File Size | Format | Issues |
|-------|----------|-----------|--------|--------|
| [name] | [text or MISSING] | [size] | [format] | [issues] |

Internal Linking

•Outbound internal links: X
•Assessment: [too few / adequate / excessive]
•Suggested additions: [specific pages to link]

External Linking

•Outbound external links: X
•Link to authoritative sources: [yes/no]
•Broken links found: [list]

Schema Markup Opportunities

•Article schema: [present/missing]
•FAQ schema: [applicable/not applicable]
•How-to schema: [applicable/not applicable]
•Other relevant schema: [suggestions]

Phase 5: User Experience Factors

Readability

•Flesch-Kincaid Grade: X
•Target for topic: Y
•Assessment: [appropriate / too complex / too simple]

Scannability

code

[ ] Short paragraphs (3-4 sentences max)
[ ] Bullet points for lists
[ ] Bold/emphasis on key points
[ ] Table of contents for long content
[ ] Clear section breaks

Mobile Considerations

•Long unbroken paragraphs: [count]
•Wide tables that may not render: [count]
•Recommendation: [specific fixes]

Output Format

SEO Audit Report

markdown

# SEO Audit: [Page Title]

**URL:** [url]
**Target Keyword:** [keyword]
**Overall Score:** X/100

---

## Executive Summary

[2-3 sentences: Main strengths and the single most impactful improvement needed]

---

## Scores by Category

| Category | Score | Priority |
|----------|-------|----------|
| Keyword Optimization | X/20 | [High/Med/Low] |
| On-Page Elements | X/20 | [High/Med/Low] |
| Content Quality | X/25 | [High/Med/Low] |
| Technical SEO | X/20 | [High/Med/Low] |
| User Experience | X/15 | [High/Med/Low] |
| **Total** | **X/100** | |

---

## Critical Issues (Fix First)

1. **[Issue]**
   - Current: [state]
   - Impact: [why it matters]
   - Fix: [specific action]

2. **[Issue]**
   - Current: [state]
   - Impact: [why it matters]
   - Fix: [specific action]

---

## Quick Wins (Easy Improvements)

- [ ] [Specific change] - [expected impact]
- [ ] [Specific change] - [expected impact]
- [ ] [Specific change] - [expected impact]

---

## Detailed Findings

### Keyword Optimization
[Detailed analysis]

### On-Page Elements
[Detailed analysis with suggested rewrites]

### Content Quality
[Detailed analysis with expansion suggestions]

### Technical SEO
[Detailed analysis]

### User Experience
[Detailed analysis]

---

## Competitor Gap Analysis

[If applicable: What top-ranking competitors cover that this content doesn't]

---

## Recommended Next Steps

1. [Highest priority action]
2. [Second priority action]
3. [Third priority action]

Scoring Rubric

Keyword Optimization (20 points)

•Primary keyword in title: 5 pts
•Keyword in H1 and first 100 words: 5 pts
•Keyword in URL and meta: 5 pts
•Natural keyword density: 5 pts

On-Page Elements (20 points)

•Optimized title tag: 5 pts
•Compelling meta description: 5 pts
•Clean URL structure: 5 pts
•Proper heading hierarchy: 5 pts

Content Quality (25 points)

•Sufficient depth for topic: 8 pts
•E-E-A-T signals present: 7 pts
•Original insights/value: 5 pts
•Current/fresh content: 5 pts

Technical SEO (20 points)

•Image optimization: 5 pts
•Internal linking: 5 pts
•External linking to authority: 5 pts
•Schema opportunity utilized: 5 pts

User Experience (15 points)

•Appropriate readability: 5 pts
•Scannable formatting: 5 pts
•Mobile-friendly structure: 5 pts

Anti-Patterns

Don't:

•Recommend keyword stuffing (>3% density is spam)
•Suggest clickbait titles that don't match content
•Prioritize SEO over reader experience
•Ignore search intent in recommendations
•Recommend thin content just to hit word counts

Do:

•Balance optimization with natural language
•Consider the reader's actual questions
•Recommend substantive improvements over tricks
•Acknowledge when content is already well-optimized
•Suggest topic clusters and internal linking strategy

Tools Integration

When available, use these to enhance analysis:

•Web search: Research competitor content and current rankings
•Web fetch: Analyze competitor pages for comparison
•Check current search results for target keyword

Common Issues by Content Type

Blog Posts

•Missing author byline
•No internal links to related content
•Generic headings
•No clear CTA or next step

Landing Pages

•Thin content (under 500 words)
•Missing schema markup
•No trust signals
•Keyword-stuffed headings

Documentation

•Missing meta descriptions
•Poor heading structure
•No breadcrumb schema
•Outdated information