Volvox Brand Guidelines
Apply Volvox's brand identity to visual artifacts and written content.
Visual Identity
Colors
| Name | Hex | Usage |
|---|---|---|
| Primary Blue | #007AFF | Primary backgrounds, CTAs, links |
| Secondary Purple | #AF58DA | Accents, highlights, gradients |
| Accent Orange | #FF9500 | Attention, warnings, interactive states |
| White | #FFFFFF | Text on dark backgrounds, cards |
| Dark Gray | #1C1C1E | Body text, dark mode backgrounds |
Typography
- •Font: JetBrains Mono (monospace)
- •Fallback:
'JetBrains Mono', 'Fira Code', 'SF Mono', Consolas, monospace - •Weights: 400 (regular), 500 (medium), 700 (bold)
Logo
- •Mark: Stylized volvox organism (cell colony) in white on blue
- •Square version:
assets/logo.png(full bleed) - •Circle version:
assets/circle.png(avatar, rounded contexts) - •Minimum clear space: Equal to the height of the smaller cell
Voice & Tone
Core Characteristics
- •Witty but not try-hard — Clever observations, not forced puns
- •Professional but approachable — Knows the craft, not stuffy
- •Confident but humble — Proud of work, honest about learning
- •Human-first — Talks like a person, not a brand
Writing Style
- •Short, punchy sentences. Like this.
- •Occasional fragments for emphasis.
- •Questions that make people think.
- •Em dashes for asides—essential.
Do/Don't
| Do | Don't |
|---|---|
| "Ship" | "Create" or "craft" |
| "Build" | "Develop solutions" |
| "People" | "Users" (when possible) |
| "Help" | "Empower" |
| "Quality" | "Game-changer" |
Avoid: Synergy, leverage, disrupt, revolutionary, unlock potential, anything that sounds like LinkedIn.
Product-Specific Tones
Decision Jar 🫙
Tone: Playful, lighthearted, self-aware humor about indecision.
Example: "Your brain has mass debated enough for one day."
Sobers 🌱
Tone: Warm, supportive, respectful. Never jokey about recovery. Hope without toxic positivity.
Example: "Every day counts. We help you count them."
Critical: Never make light of addiction or recovery.
Volvox Community 🌐
Tone: Encouraging, inclusive, practical. Celebrate contributions of all sizes.
Example: "Your first PR doesn't have to be perfect. It just has to exist."
Resources
References
- •Voice guide: references/voice-guide.md — detailed product tones, example copy, content themes
- •Product info: references/product-info.md — links, pricing, features, taglines for all products
- •App store guidelines: references/app-store-guidelines.md — Apple/Google submission specs, keyword strategy, asset requirements
- •Press kit: references/press-kit.md — company boilerplate, founder bio, media-ready info
Assets
Logos:
- •
assets/logo.png— Square logo (1024×1024) - •
assets/circle.png— Circle logo (avatars, rounded contexts)
Marketing:
- •
assets/banner.jpg— Marketing banner (4096×2304)