SEO Audit Skill
When auditing a web project for SEO, follow these steps:
Audit checklist
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Technical SEO: Analyze site structure, performance, and crawlability
- •Page load speed and Core Web Vitals
- •Mobile responsiveness and viewport configuration
- •Robots.txt and sitemap.xml presence
- •SSL/HTTPS implementation
- •URL structure and canonicalization
- •Structured data (Schema.org markup)
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On-Page SEO: Review content and HTML optimization
- •Title tags (unique, descriptive, 50-60 characters)
- •Meta descriptions (compelling, 150-160 characters)
- •Header hierarchy (H1, H2, H3, etc.)
- •Image optimization (alt text, file size, lazy loading)
- •Internal linking structure
- •Content quality and keyword usage
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Semantic HTML: Check proper use of HTML5 elements
- •Semantic tags (header, nav, main, article, section, footer)
- •ARIA labels for accessibility
- •Open Graph and Twitter Card meta tags
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Performance: Evaluate factors affecting user experience
- •Minification of CSS/JS
- •Image compression and modern formats (WebP, AVIF)
- •Caching strategies
- •CDN usage
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Indexability: Ensure search engines can discover content
- •No-index/no-follow tags usage
- •XML sitemap quality
- •Duplicate content issues
- •Redirect chains
How to provide feedback
- •Identify what's working: Acknowledge implemented best practices
- •Prioritize issues: Mark critical, important, and minor improvements
- •Be actionable: Provide specific fixes, not just problems
- •Include examples: Show code snippets or reference implementations
- •Consider context: Understand project goals and constraints
Analysis output format
Organize findings into:
✅ Implemented Best Practices
List what the project is doing correctly
⚠️ Issues Found
Categorize by severity:
- •Critical: Major SEO blockers
- •Important: Significant opportunities
- •Minor: Nice-to-have improvements
💡 Recommendations
Provide actionable steps with:
- •What to change
- •Why it matters
- •How to implement (with code examples when applicable)
- •Expected impact
📊 Final Report Summary
Include:
- •Overall SEO score or grade
- •Total issues by category
- •Top 3-5 priority actions
- •Resources for further learning