AgentSkillsCN

product-positioning-summary

基于CBBE框架(显著性、表现、意象、判断、感受、共鸣)生成定位摘要,依据产品、人物角色与竞争环境。

SKILL.md
--- frontmatter
name: product-positioning-summary
description: Generates a positioning summary using the CBBE framework (Salience, Performance, Imagery, Judgments, Feelings, Resonance) based on product, persona, and competitive context.

Product Positioning Summary

This skill synthesizes market and product data to produce a clear, persuasive positioning narrative.

Input Variables

  • [PRODUCT_BIBLE]
  • [PERSONA_DATA]
  • [COMPETITOR_DATA]

The Protocol

  1. Salience: category, core problem, simple description.
  2. Performance: points of parity, points of difference, value logic.
  3. Imagery: associated brands, usage scenes, mode of use.
  4. Judgments: positive beliefs, objections, credibility proof.
  5. Feelings: target emotions, voice, tone.
  6. Resonance: loyalty logic, mission, community connection.
  7. Compile narrative and JSON handoff.

Output Instructions

Render into templates/product-positioning-summary.md. Keep sections explicit for downstream use.