Product Positioning Summary
This skill synthesizes market and product data to produce a clear, persuasive positioning narrative.
Input Variables
- •[PRODUCT_BIBLE]
- •[PERSONA_DATA]
- •[COMPETITOR_DATA]
The Protocol
- •Salience: category, core problem, simple description.
- •Performance: points of parity, points of difference, value logic.
- •Imagery: associated brands, usage scenes, mode of use.
- •Judgments: positive beliefs, objections, credibility proof.
- •Feelings: target emotions, voice, tone.
- •Resonance: loyalty logic, mission, community connection.
- •Compile narrative and JSON handoff.
Output Instructions
Render into templates/product-positioning-summary.md. Keep sections explicit for downstream use.