Launch Email Sequence
This skill structures the launch week communications to maximize early conversions, reinforce social proof, and maintain momentum.
Input Variables
- •[BRAND_BIBLE]
- •[PRODUCT_BIBLE]
- •[PERSONA_DATA]
- •[PERKS]: VIP discount, limits, timing
The Protocol
- •Launch Morning: VIP-first announcement with strongest CTA.
- •Launch Evening: Urgency and remaining slots.
- •Day 2: Extension notice and fairness rationale.
- •Day 3: Reason #2 with benefit proof.
- •Day 5: Reason #1 with press quotes.
- •Day 7: Week wrap with progress and benefits recap.
- •Provide JSON schedule and dynamic fields for variables.
Output Instructions
Render into templates/launch-email-sequence.md. Include subject variants and button text for each email.