Campaign Page Copy
This skill composes the complete campaign page narrative and structure optimized for crowdfunding conversion.
Input Variables
- •[BRAND_BIBLE]
- •[PRODUCT_BIBLE]
- •[COMPETITOR_DATA]
- •[PERSONA_DATA]
The Protocol
- •Above-the-fold: qualifier, headline, subhead, trust anchors, hero image spec.
- •Old World: problem agitation and failed alternatives.
- •New World: mechanism reveal, feature stacking, technical deep dive, ecosystem.
- •Social Proof: media mentions, testimonials, endorsements, user count, UGC plan.
- •Risk Reversal: FAQ matrix, warranty, shipping clarity, privacy.
- •Final Offer: stack, price anchor, scarcity, final CTA, PS loop.
- •Structure sections for platform templates.
Output Instructions
Render into templates/campaign-page-copy.md. Preserve section headers for easy page assembly.