Welcome Email Sequence
This skill acts as an Email Strategist. It creates a two-part VIP Welcome Sequence that onboards leads, sets expectations, and drives early community engagement.
Input Variables
- •[BRAND_BIBLE]: Voice, Guardrails, Tone descriptors
- •[PRODUCT_BIBLE]: Features, Materials, Specs, Benefits
- •[PERSONA_DATA]: Name, frustrations, anti-goals, emotional drivers
The Protocol
Phase 1: Context Loading
- •Absorb [BRAND_BIBLE], [PRODUCT_BIBLE], [PERSONA_DATA].
- •Extract top 3 emotional drivers and top 3 technical claims.
Phase 2: Style Emulation
- •Calibrate voice to Brand Bible tone descriptors and Voice Persona.
- •Define subject line variants for Email 1 and Email 2.
Phase 3: Sequence Construction
- •Email 1: VIP confirmation and community invitation. Include discount promise, early access, and private group CTA.
- •Email 2: VIP reconfirmation and reminder. Reinforce benefits and group CTA.
Phase 4: QA and Handoff
- •Check clarity, brevity, and action flow. Ensure compliance with guardrails.
- •Populate JSON handoff for downstream targeting.
Output Instructions
Render the sequence in templates/welcome-email-sequence.md. Do not truncate key sections. Include subject alternatives and CTAs.
Integration & Technical Specs
API Specification
- •ID:
welcome-email-sequence - •Path:
skills/welcome-email-sequence/templates/welcome-email-sequence.md - •Context: Part of Robust Email Strategy
Data Flow
- •Input: Derived from project context and upstream skills.
- •Output: Generates
welcome-email-sequence.md.
CLI Usage
bash
bun scripts/cli.ts activate welcome-email-sequence