Social Content Engine
This skill generates a strategic 30-day content calendar to build an audience before launch.
Input Variables
- •[MDS] (Messaging Direction Summary)
- •[PERSONA_DATA] (Buyer Persona)
- •[PRE_LAUNCH_EMAILS] (Optional: to sync topics)
The Protocol
- •Weekly Themes: Assign a theme to each of the 4 weeks (e.g., Pain Awareness, Solution Education, Social Proof, Launch Hype).
- •Platform Strategy: Adapt content for:
- •Visual (Instagram/TikTok): Reels ideas, carousels.
- •Text (Twitter/LinkedIn): Threads, thought leadership, questions.
- •Content Mix: Ensure balance:
- •40% Value (Education/Entertainment)
- •30% Connection (Founder story/Behind the scenes)
- •20% Engagement (Polls/Questions)
- •10% Promotion (Signup CTA)
- •Daily Plan: Generate specific post ideas with hooks and media descriptions for 30 days.
Output Instructions
Render into templates/social-content-calendar.md.
Integration & Technical Specs
API Specification
- •ID:
social-content-engine - •Path:
skills/social-content-engine/templates/social-content-calendar.md - •Context: Part of Social & Community
Data Flow
- •Input: Derived from project context and upstream skills.
- •Output: Generates
social-content-calendar.md.
CLI Usage
bash
bun scripts/cli.ts activate social-content-engine